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travel.rakuten.com

travel.rakuten.com had about 2.94M visits in October 2026, down 12.45% from September; the top source is referrals.

Rakuten Travel: Book quality hotels and ryokans in Japan and beyond

Traffic

2.94M

-12.45%MoMEstimated monthly visits
789103.63M2.42M1.21M0
Global rank

19,947

Country rank · Japan

2,230

Category rank · Accommodation and Hotels

22

Average visit duration

02:43

Pages per visit

3.10

Bounce rate

50.78%

Domain age

29 years

Search share

18.3%

Traffic sources

  • Referrals
    45.3%
  • Direct
    21.2%
  • Search
    18.3%
  • Paid search
    8.8%
  • Social
    2.1%
  • Display ads
    2.0%
  • Other
    1.0%
  • Email
    0.9%
  • Generative AI
    0.4%

Regions

  • Japan
    60.0%
  • United States
    12.6%
  • Taiwan
    7.5%
  • South Korea
    7.2%
  • Hong Kong SAR China
    2.6%

Related boards: Most visited websites in Japan · Top hotel and accommodation websites by traffic · Fastest growing hotel and accommodation websites

See how travel.rakuten.com compares with the most visited websites in the world, the fastest growing websites, top websites by AI referrals and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. BRAND15.77K58.2K27%
  2. 11.02K4.98K221%
  3. 10.28K7.42K139%
  4. 8.03K7.35K109%
  5. BRAND4.81K1.02M1%

Keyword rankings

Keyword rankings

See the keywords travel.rakuten.com ranks for on Google, the pages that bring it traffic, and the competitors fighting it for search traffic.

Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
869.0 KiB
Hosting
AKAMAI-ASN1 Akamai International B.V. · AS20940
Email authentication
DMARC reject
TLS
TLSv1.3 · 54 days
Page and SEO
Title
Rakuten Travel: Book quality hotels and ryokans in Japan and beyond
Description
One of Japan's leading hotel booking platforms. Find and book quality accommodations for your next trip to Japan and worldwide. Rakuten Travel makes it easy to find a place that meets your personal needs. Don't miss out on our travel guides where you'll find recommended travel plans, useful information for your stay, and inspirational content that'll help you decide where you want to go next.
Cross-origin redirect
No
Word count
247
Internal / external links
27 / 1
Canonical
https://travel.rakuten.com/
Language
en
H1 / H2
1 / 5
Images missing alt
28 / 36
Hreflang
zh-TW · ko-KR · zh-HK · zh-SG · en-US · id-ID · th-TH · vi-VN
OG / Twitter
OG
Feed / Manifest / AMP
Manifest
Technology and tracking4 tracking
Technology clues
React · Consent manager
Tracking clues
Google Tag Manager · Google Ads · Meta Pixel · TikTok Pixel
External script hosts
cdn.cookielaw.org · trv.r10s.com · r.r10s.jp
Security headers
0 / 6
Email and DNS securitySet
DMARC
Set · reject
IPv6
No AAAA
Hosting and networkAS20940
A
23.204.139.85 · 23.204.139.89 · 23.204.139.87 · 23.204.139.95 · 5 more
Hosting ASN
AS20940 · 23.204.139.0/24
Hosting organization
AKAMAI-ASN1 Akamai International B.V.
Hosting country
US
BGP announcement
Yes
Reverse DNS
a23-204-139-85.deploy.static.akamaitechnologies.com
TLS
TLSv1.3 · Verified
Certificate issuer
DigiCert Global G3 TLS ECC SHA384 2020 CA1
Certificate remaining
54 days
Certificate SAN
DNS:ovsan-sni-travel1.rakuten.co.jp · DNS:admin.bus.travel.rakuten.co.jp · DNS:admin.cars.travel.rakuten.co.jp · DNS:affiliate.travel.rakuten.co.jp · 16 more
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths
Present / checked
0 / 5

Website information

Domain
rakuten.com
Registration status
Domain registered
Registered
1997-09-12
Registrar
MarkMonitor Inc.
Expires
2028-09-11
Domain age
29 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited

Similar sites

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Cite or embed

travel.rakuten.com had about 2.94M visits in October 2026, down 12.45% from September; the top source is referrals. Source: Vaneform estimates, https://vaneform.com/e/travel-rakuten-com (updated 2026-11-09).

Show this report's monthly visits on your site or README. Updates with each data month.

<a href="https://vaneform.com/e/travel-rakuten-com" rel="nofollow"><img src="https://vaneform.com/api/badge/travel-rakuten-com" alt="travel.rakuten.com monthly visits · Vaneform" height="20"></a>