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trademe.co.nz

trademe.co.nz had about 16.4M visits in September 2026, down 2.84% from August; most traffic is direct.

Trade Me

Website traffic

How much traffic does trademe.co.nz get?

16.4M

-2.84%MoMEstimated monthly visits
78919.05M12.7M6.35M0
Global rank

1,855

Country rank · New Zealand

6

Category rank · Auctions

1

Average visit duration

06:44

Pages per visit

11.07

Bounce rate

27.84%

Domain age

28 years

Search share

20.4%

Sources

Where does trademe.co.nz's traffic come from?

  • Direct
    56.4%
  • Search
    20.4%
  • Email
    9.7%
  • Social
    6.4%
  • Referrals
    3.4%
  • Paid search
    2.3%
  • Display ads
    0.9%
  • Generative AI
    0.4%
  • Other
    0.0%

Regions

Which countries visit trademe.co.nz?

  • New Zealand
    92.8%
  • United States
    2.5%
  • Australia
    2.0%
  • United Kingdom
    0.4%
  • India
    0.2%

See how trademe.co.nz compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to trademe.co.nz?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. trade meBRAND722.94K296.24K244%
  2. trademeBRAND200.03K129.09K155%
  3. trade me propertyBRAND25.5K10.94K233%
  4. trademe propertyBRAND18.54K13.01K143%
  5. trademe nzBRAND15.67K4.38K358%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does trademe.co.nz show publicly?

Partially available
  • HTTP 406
  • Email authentication
  • Hosting ASN
HTTP
406
Page size
0 B
Hosting
FASTLY · AS54113
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 161 days
Page and SEO
Cross-origin redirect
Yes
Technology and tracking
Security headers
1 / 6
HSTS / CSP
HSTS
Alt-Svc
Set
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
google · s1 · s2
Mail stack
Google Workspace
IPv6
No AAAA
CAA issuers
digicert.com · globalsign.com · amazonaws.com · pki.goog · 2 more
Site verification TXT
Apple · Atlassian · DocuSign · Facebook · Google · Stripe
SOA
ns-cloud-c1.googledomains.com
NS
ns-cloud-c2.googledomains.com. · ns-cloud-c1.googledomains.com. · ns-cloud-c4.googledomains.com. · 1 more
MX
5 alt2.aspmx.l.google.com. · 5 alt1.aspmx.l.google.com. · 10 alt3.aspmx.l.google.com. · 2 more
Hosting and networkAS54113
A
151.101.129.91 · 151.101.65.91 · 151.101.193.91 · 151.101.1.91
Hosting ASN
AS54113 · 151.101.128.0/22
Hosting organization
FASTLY - Fastly, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
GlobalSign Atlas R46 DV TLS CA 2026 Q3
Certificate remaining
161 days
Certificate SAN
DNS:secure.trademe.co.nz · DNS:admin.trademe.co.nz · DNS:api.trademe.co.nz · DNS:trademe.co.nz · 1 more
robots and AI crawling2 disallowed
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 14
AI explicitly disallowed
2
AI explicitly allowed
14
Disallow examples
GoogleOther · Bytespider
Well-known public paths5 hits
Present / checked
5 / 5
/ads.txt
Present · 29.7 KiB
/app-ads.txt
Present · 31.2 KiB
/humans.txt
Present · 552 B
/llms.txt
Present · 3.2 KiB
/.well-known/security.txt
Present · 190 B
llms summary
> Trade Me is an online auction and classifieds website. It is one of the biggest websites in New Zealand. Sam Morgan founded Trade Me in 1999. Fairfax bought Trade Me in 2006. Apa
security summary
Contact: sitesecurity@trademe.co.nz · Encryption: https://keyserver.ubuntu.com/pks/lookup?search=E2BB542E0D06716081704D9E206E45416DD2D5B7&fingerprint=on&op=index · Expires: 2026-07

Website information

When was trademe.co.nz registered?

Domain
trademe.co.nz
Registration status
Domain registered
Registered
1999-01-05
Registrar
MarkMonitor. Inc
Domain age
28 years
Registry status
clientDeleteProhibited · clientUpdateProhibited

Similar sites

What sites are similar to trademe.co.nz?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →