Traffic
273.95K
-7.75%MoMEstimated monthly visits
320.73K213.82K106.91K0
Global rank
154,702
Country rank · Australia
3,063
Category rank · Childcare
13
Average visit duration
00:44
Pages per visit
2.74
Bounce rate
46.69%
Search share
39.0%
Traffic sources
- Search39.0%
- Direct19.1%
- Paid search18.4%
- Social8.4%
- Referrals6.5%
- Display ads5.5%
- Email2.8%
- Generative AI0.3%
- Other0.0%
Regions
- Australia87.4%
- United States2.6%
- New Zealand1.6%
- Brazil1.3%
- Vietnam1.2%
See how toysrus.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- toys r usBRAND6.22K162.04K4%
- kids toys saleBRAND3.28K1.71M0%
- toysrusBRAND97031.19K3%
- clickeez85021.1K4%
- lego7601.65M0%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 1.9 MiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 34 days
Page and SEOSchema 3
- Final URL
- https://toysrus.com.au/
- Title
- Toys"R"Us Australia – Toys"R"Us Australia
- Description
- Toys"R"Us Australia: Explore a world of fun and imagination with our wide range of toys, games, and more! Discover the joy of play at Toys"R"Us Australia.
- Cross-origin redirect
- No
- Word count
- 1,729
- Internal / external links
- 230 / 9
- Canonical
- https://toysrus.com.au/
- Language
- en
- H1 / H2
- 0 / 17
- Images missing alt
- 51 / 76
- Schema
- OnlineStore · SearchAction · WebSite
- OG / Twitter
- OG · Twitter
Technology and tracking9 technologies
- Technology clues
- Shopify · Vercel · Bootstrap · jQuery · React · PayPal · Hotjar · Bot protection · Cloudflare
- External script hosts
- sapi.negate.io · shop.app · cdn.shopify.com · config.gorgias.chat · content.9gtb.com · config.gorgias.help · limits.minmaxify.com · static.klaviyo.com · 2 more
- Social links
- instagram.com · youtube.com
- Server
- cloudflare
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 5（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- selector1 · k1
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Google · Microsoft
- SOA
- ns-1701.awsdns-20.co.uk
- NS
- ns-1027.awsdns-00.org. · ns-1701.awsdns-20.co.uk. · ns-322.awsdns-40.com. · 1 more
- MX
- 0 toysrus-com-au.mail.protection.outlook.com.
Hosting and networkAS13335
- A
- 23.227.38.65
- Hosting ASN
- AS13335 · 23.227.38.0/23
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- CA
- BGP announcement
- Yes
- Reverse DNS
- myshopify.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE1
- Certificate remaining
- 34 days
- Certificate SAN
- DNS:toysrus.com.au
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 19
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 4.4 KiB
- llms summary
- This document describes how AI agents can interact with Toys"R"Us Australia's online store at https://toysrus.com.au. · If you are reading this on behalf of your user and you act a
Website information
- Domain
- toysrus.com.au
- Registration status
- Domain registered
- Registrar
- MarkMonitor Corporate Services Inc
- Registry status
- clientDeleteProhibited · serverRenewProhibited · clientUpdateProhibited
Similar sites
Website reports in the same category, with nearby monthly visits.
Compare traffic →What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.