Website traffic
How much traffic does toysrus.com get?
531.76K
+46.93%MoMEstimated monthly visits
574.3K382.87K191.43K0
Global rank
90,535
Country rank · United States
23,101
Category rank · Childcare
37
Average visit duration
00:53
Pages per visit
2.67
Bounce rate
40.34%
Domain age
31 years
Search share
63.2%
Sources
Where does toysrus.com's traffic come from?
- Search63.2%
- Direct22.7%
- Referrals7.8%
- Social2.0%
- Display ads1.7%
- Paid search1.7%
- Generative AI0.5%
- Email0.3%
- Other0.2%
Regions
Which countries visit toysrus.com?
- United States72.2%
- United Kingdom1.6%
- India1.6%
- Russia1.2%
- Philippines1.2%
See how toysrus.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to toysrus.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- toys r usBRAND128.16K162.04K79%
- kids toys saleBRAND9.66K1.71M1%
- toysrusBRAND7.19K31.19K23%
- toys r us near meBRAND4.47K8.08K55%
- toy r us2.39K7.11K34%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does toysrus.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 728.5 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 32 days
Page and SEOSchema 3
- Final URL
- https://www.toysrus.com/
- Title
- Toysrus.com, The Official Toys”R”Us Site - Toys, Games, & More – Toys"R"Us
- Description
- Toys”R”Us is the leading kids store for all toys, dolls, action figures, learning games, building blocks and more. C'mon, Let's Play!
- Cross-origin redirect
- Yes
- Word count
- 3,159
- Internal / external links
- 294 / 6
- Canonical
- https://www.toysrus.com/
- Language
- en
- H1 / H2
- 0 / 14
- Images missing alt
- 25 / 67
- Schema
- Organization · SearchAction · WebSite
- OG / Twitter
- OG · Twitter
Technology and tracking2 tracking
- Technology clues
- Shopify · Bootstrap · jQuery · PayPal · Bot protection · Cloudflare
- Tracking clues
- Google Analytics · Microsoft Ads
- External script hosts
- shop.app · cdn.shopify.com · widget.gotolstoy.com · play.gotolstoy.com · static.klaviyo.com · config.gorgias.chat · content.9gtb.com · config.gorgias.help · 2 more
- Social links
- facebook.com · instagram.com · twitter.com · youtube.com · tiktok.com
- Server
- cloudflare
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 5（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1 · s1 · s2
- IPv6
- AAAA present
- Site verification TXT
- Apple · Canva · Google
- SOA
- ns-1725.awsdns-23.co.uk
- NS
- ns-1385.awsdns-45.org. · ns-1725.awsdns-23.co.uk. · ns-426.awsdns-53.com. · 1 more
- MX
- 0 mx1-us1.ppe-hosted.com. · 0 mx2-us1.ppe-hosted.com.
Hosting and networkAS13335
- A
- 23.227.38.65
- AAAA
- 2620:127:f00f:5::
- Hosting ASN
- AS13335 · 23.227.38.0/23
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- CA
- BGP announcement
- Yes
- Reverse DNS
- myshopify.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE1
- Certificate remaining
- 32 days
- Certificate SAN
- DNS:toysrus.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 16
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 4.4 KiB
- llms summary
- This document describes how AI agents can interact with Toys"R"Us's online store at https://www.toysrus.com. · If you are reading this on behalf of your user and you act as a perso
Website information
When was toysrus.com registered?
- Domain
- toysrus.com
- Registration status
- Domain registered
- Registered
- 1995-11-08
- Registrar
- MarkMonitor Inc.
- Expires
- 2027-11-07
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to toysrus.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.