Website traffic
How much traffic does toutiao.com get?
32.91M
-5.59%MoMEstimated monthly visits
37.65M25.1M12.55M0
Global rank
1,359
Country rank · China
38
Category rank · News and Media
137
Average visit duration
02:44
Pages per visit
4.57
Bounce rate
39.04%
Domain age
23 years
Search share
41.1%
Sources
Where does toutiao.com's traffic come from?
- Direct43.5%
- Search41.1%
- Referrals11.2%
- Social1.6%
- Display ads1.3%
- Paid search0.8%
- Generative AI0.1%
- Other0.1%
- Email0.1%
Regions
Which countries visit toutiao.com?
- China94.8%
- Hong Kong SAR China1.6%
- United States1.3%
- Taiwan0.7%
- Singapore0.3%
See how toutiao.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to toutiao.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- 今日头条BRAND49.65K16.69K298%
- 头条18.1K6.16K294%
- 头条号9.4K5.83K161%
- 目击者称空姐向乘客跪了三次5.63K—
- 一千元班费引发的家长群大战5.48K—
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does toutiao.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 4.8 KiB
- Hosting
- CHINAMOBILE-CN · AS23724
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 99 days
Page and SEO
- Final URL
- https://www.toutiao.com/
- Title
- 今日头条
- Cross-origin redirect
- Yes
- Word count
- 0
- Internal / external links
- 0 / 0
- Language
- en
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 0
Technology and tracking1 technologies
- Technology clues
- Contentful
- External script hosts
- unpkg.byted-static.com
- Server
- volc-dcdn
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS · CSP
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- IPv6
- No AAAA
- Site verification TXT
- SOA
- vip3.alidns.com
- NS
- vip3.alidns.com. · vip4.alidns.com.
- MX
- 20 mx2.bytedance.com. · 30 mx3.bytedance.com. · 10 mx1.bytedance.com.
Hosting and networkAS23724
- A
- 122.14.229.39 · 122.14.229.38
- Hosting ASN
- AS23724 · 122.14.224.0/20
- Hosting organization
- CHINAMOBILE-CN - China Mobile Communications Group Co., Ltd.
- Hosting country
- CN
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- RapidSSL TLS RSA CA G1
- Certificate remaining
- 99 days
- Certificate SAN
- DNS:*.toutiao.com · DNS:toutiao.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was toutiao.com registered?
- Domain
- toutiao.com
- Registration status
- Domain registered
- Registered
- 2004-02-16
- Registrar
- eName Technology Co., Ltd.
- Expires
- 2028-02-16
- Domain age
- 23 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited
Similar sites
What sites are similar to toutiao.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.