Traffic
1.94M
-9.75%MoMEstimated monthly visits
2.32M1.55M774.77K0
Global rank
34,457
Country rank · New Zealand
139
Category rank · News and Media
17
Average visit duration
02:39
Pages per visit
2.48
Bounce rate
51.99%
Domain age
12 years
Search share
24.7%
Traffic sources
- Direct55.8%
- Search24.7%
- Social8.7%
- Referrals4.7%
- Email4.4%
- Paid search1.0%
- Display ads0.5%
- Generative AI0.3%
- Other0.0%
Regions
- New Zealand77.4%
- Australia5.2%
- United States5.1%
- United Kingdom3.8%
- Germany0.6%
See how thespinoff.co.nz compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- spinoffBRAND8.08K12.76K63%
- porn4.34K8.06M0%
- the spinoffBRAND3.02K1.81K167%
- the spinoff nzBRAND2.68K630425%
- warriors game1.41K18.53K8%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 447.2 KiB
- Hosting
- GOOGLE-CLOUD-PLATFORM · AS396982
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 83 days
Page and SEOSchema 5
- Final URL
- https://thespinoff.co.nz/
- Title
- The Spinoff
- Description
- New Zealand's home for independent journalism, illuminating perspectives and good times.
- Cross-origin redirect
- No
- Word count
- 2,248
- Internal / external links
- 101 / 6
- Canonical
- https://thespinoff.co.nz/
- Language
- en
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 104
- Schema
- EntryPoint · ImageObject · NewsMediaOrganization · SearchAction · WebSite
- OG / Twitter
- OG · Twitter
Technology and tracking1 tracking
- Technology clues
- React
- Tracking clues
- Google Tag Manager
- Social links
- facebook.com · youtube.com · instagram.com · linkedin.com
- Server
- Google Frontend
- Security headers
- 0 / 6
- Alt-Svc
- Set
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- Site verification TXT
- Google · Stripe
- SOA
- ns1.hover.com
- NS
- ns1.hover.com. · ns2.hover.com.
- MX
- 5 alt2.aspmx.l.google.com. · 1 aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 2 more
Hosting and networkAS396982
- A
- 34.8.133.171
- Hosting ASN
- AS396982 · 34.8.0.0/13
- Hosting organization
- GOOGLE-CLOUD-PLATFORM - Google LLC
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- 171.133.8.34.bc.googleusercontent.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WR3
- Certificate remaining
- 83 days
- Certificate SAN
- DNS:thespinoff.co.nz · DNS:cms.thespinoff.co.nz · DNS:preview.thespinoff.co.nz · DNS:images.thespinoff.co.nz
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 5
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths
- Present / checked
- 0 / 5
Website information
- Domain
- thespinoff.co.nz
- Registration status
- Domain registered
- Registered
- 2014-08-21
- Registrar
- OpenSRS
- Domain age
- 12 years
- Registry status
- ok
Similar sites
Website reports in the same category, with nearby monthly visits.
- arabnews.com
- motherjones.com
- folhamax.com
- ryukyushimpo.jp
- prensaescrita.com
- echolive.ie
- keloland.com
- elsol.com.ar
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.