Traffic
195.6K
-23.94%MoMEstimated monthly visits
277.74K185.16K92.58K0
Global rank
181,157
Country rank · New Zealand
841
Category rank · Marketplace
26
Average visit duration
01:39
Pages per visit
4.00
Bounce rate
40.52%
Domain age
21 years
Search share
46.4%
Traffic sources
- Search46.4%
- Direct18.2%
- Referrals17.4%
- Paid search11.2%
- Social3.0%
- Email1.9%
- Display ads1.1%
- Generative AI0.9%
- Other0.0%
Regions
- New Zealand85.0%
- United States4.8%
- Australia2.8%
- United Kingdom2.2%
- India1.5%
See how thesleepstore.co.nz compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- sleepstoreBRAND2.64K950278%
- sleep storeBRAND950790120%
- 4 month sleep regression26091029%
- portacot2301.47K16%
- breaking a 3 year old from a bottle at night22034065%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 1.8 MiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC none
- TLS
- TLSv1.3 · 78 days
Page and SEOSchema 4
- Final URL
- https://www.thesleepstore.co.nz/
- Title
- The Sleep Store | Shop Quality Baby & Kids Products Online
- Description
- Shop at The Sleep Store for everything you need to from pregnancy to postpartum, newborn, toddlerhood to kids and beyond. Access free articles and advice to help you on your parenting journey. Award winning store. Earn loyalty points. Easy 365 Day Returns. Fast Dispatch. Express Shipping.
- Cross-origin redirect
- Yes
- Word count
- 3,766
- Internal / external links
- 663 / 6
- Canonical
- https://www.thesleepstore.co.nz/
- Language
- en
- H1 / H2
- 1 / 9
- Images missing alt
- 28 / 156
- Schema
- Country · OnlineStore · PostalAddress · WebSite
- Hreflang
- en-au · en-nz · x-default · x-default · en · en-AU
- OG / Twitter
- OG · Twitter
Technology and tracking6 technologies
- Technology clues
- Shopify · Bootstrap · jQuery · PayPal · Bot protection · Cloudflare
- External script hosts
- shop.app · cdn.shopify.com · widget.gotolstoy.com · play.gotolstoy.com · config.gorgias.chat · content.9gtb.com · config.gorgias.help · static.klaviyo.com · 1 more
- Social links
- instagram.com · facebook.com · youtube.com · tiktok.com
- Server
- cloudflare
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 5（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- DKIM selectors
- s1 · s2
- IPv6
- No AAAA
- Site verification TXT
- Microsoft
- SOA
- ns-104.awsdns-13.com
- NS
- ns-104.awsdns-13.com. · ns-1283.awsdns-32.org. · ns-1603.awsdns-08.co.uk. · 1 more
- MX
- 10 mx1.nz.smxemail.com. · 20 mx2.nz.smxemail.com.
Hosting and networkAS13335
- A
- 23.227.38.65
- Hosting ASN
- AS13335 · 23.227.38.0/23
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- CA
- BGP announcement
- Yes
- Reverse DNS
- myshopify.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE1
- Certificate remaining
- 78 days
- Certificate SAN
- DNS:thesleepstore.co.nz
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 19
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 4.5 KiB
- llms summary
- This document describes how AI agents can interact with The Sleep Store's online store at https://www.thesleepstore.co.nz. · If you are reading this on behalf of your user and you
Website information
- Domain
- thesleepstore.co.nz
- Registration status
- Domain registered
- Registered
- 2006-02-01
- Registrar
- Dreamscape Networks International Pte Ltd t/a Crazy Domains
- Domain age
- 21 years
- Registry status
- ok
Similar sites
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.