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thehorse.co

thehorse.co had about 101.5K visits in September 2026, down 2.94% from August; the top source is search.

The Horse

Traffic

101.5K

-2.94%MoMEstimated monthly visits
789185.59K123.73K61.86K0
Global rank

332,064

Country rank · United States

149,498

Category rank · Fashion and Apparel

4,305

Average visit duration

01:04

Pages per visit

2.93

Bounce rate

38.96%

Domain age

7.6 years

Search share

26.3%

Traffic sources

  • Search
    26.3%
  • Paid search
    17.5%
  • Direct
    17.2%
  • Other
    11.7%
  • Social
    11.7%
  • Referrals
    5.8%
  • Email
    5.4%
  • Display ads
    4.4%
  • Generative AI
    0.0%

Regions

  • United States
    67.9%
  • United Kingdom
    8.2%
  • Australia
    6.9%
  • Canada
    6.2%
  • Italy
    1.9%

See how thehorse.co compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. the horse bagsBRAND5.1K3.67K139%
  2. the horseBRAND2.79K6.95K40%
  3. horse clementine bag700530132%
  4. songmont53045.07K1%
  5. the horse bagBRAND490310158%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

Full keyword rankings are a Pro feature

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
203.1 KiB
Hosting
CLOUDFLARENET · AS13335
Email authentication
DMARC none
TLS
TLSv1.3 · 76 days
Page and SEO
Title
The Horse
Cross-origin redirect
No
Word count
269
Internal / external links
31 / 4
Canonical
https://thehorse.co/
Language
en-US
H1 / H2
0 / 3
Images missing alt
12 / 12
Hreflang
en · en-AU · en-US
OG / Twitter
OG · Twitter
Technology and tracking6 technologies
Technology clues
Shopify · Bootstrap · jQuery · PayPal · Bot protection · Cloudflare
External script hosts
cdn.shopify.com · static.klaviyo.com · config.gorgias.chat · content.9gtb.com · config.gorgias.help · cdn-static.okendo.io · a.klaviyo.com
Social links
instagram.com · tiktok.com · facebook.com
Server
cloudflare
Security headers
4 / 6
HSTS / CSP
HSTS · CSP
Alt-Svc
Set
Cookie
4(Secure 3)
Email and DNS securitySet
SPF
Not found
DMARC
Set · none
DKIM selectors
Not found
IPv6
No AAAA
Site verification TXT
Google
SOA
pdns03.domaincontrol.com
NS
pdns03.domaincontrol.com. · pdns04.domaincontrol.com.
Hosting and networkAS13335
A
23.227.38.65
Hosting ASN
AS13335 · 23.227.38.0/23
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
CA
BGP announcement
Yes
Reverse DNS
myshopify.com
TLS
TLSv1.3 · Verified
Certificate issuer
YE1
Certificate remaining
76 days
Certificate SAN
DNS:thehorse.co
robots and AI crawling1 disallowed
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 20
AI explicitly disallowed
1
AI explicitly allowed
0
Disallow examples
Bytespider
Well-known public paths1 hits
Present / checked
1 / 5
/llms.txt
Present · 4.0 KiB
llms summary
This document describes how AI agents can interact with The Horse's online store at https://thehorse.co. · If you are reading this on behalf of your user and you act as a personal

Website information

Domain
thehorse.co
Registration status
Domain registered
Registered
2019-03-14
Registrar
GoDaddy.com, LLC
Expires
2029-03-14
Domain age
7.6 years
DNSSEC
No
Registry status
client renew prohibited · client transfer prohibited · client update prohibited · client delete prohibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.