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thebalance.com

thebalance.com had about 19.68K visits in October 2026, down 22.86% from September; most traffic is search.

the balance - make money personal

Traffic

19.68K

-22.86%MoMEstimated monthly visits
7891037.49K24.99K12.5K0

2026-10-01 · Confidence: Medium

Global rank

1,460,058

Country rank · United States

522,370

Category rank · Financial Planning and Management

2,034

Average visit duration

00:13

Pages per visit

1.30

Bounce rate

58.46%

Domain age

22 years

Search share

87.8%

Traffic sources

  • Search
    87.8%
  • Direct
    7.2%
  • Referrals
    2.3%
  • Email
    1.8%
  • Display ads
    0.3%
  • Social
    0.3%
  • Other
    0.2%
  • Paid search
    0.1%
  • Generative AI
    0.1%

Related boards: Most visited websites in the United States · Top personal finance websites by traffic · Fastest growing personal finance websites

See how thebalance.com compares with the most visited websites in the world, the fastest growing websites, top websites by AI referrals and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. 080.12K0%
  2. 02.01K0%

Keyword rankings

Keyword rankings

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Backlink rank

Global position

#2,517

11

2026-10-31 · Confidence: Medium

Referring IPs
17,006
Referring subnets
8,311
.COM rank
#1,304

Baidu rank

Site profile

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Website information

Domain
thebalance.com
Registration status
Domain registered
Registered
2004-07-19
Registrar
MarkMonitor Inc.
Expires
2027-07-19
Domain age
22 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited

Similar sites

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →
Cite or embed

thebalance.com had about 19.68K visits in October 2026, down 22.86% from September; most traffic is search. Source: Vaneform estimates, https://vaneform.com/e/thebalance-com (updated 2026-10-23).

Show this report's monthly visits on your site or README. Updates with each data month.

<a href="https://vaneform.com/e/thebalance-com" rel="nofollow"><img src="https://vaneform.com/api/badge/thebalance-com" alt="thebalance.com monthly visits · Vaneform" height="20"></a>