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swindon.gov.uk

swindon.gov.uk had about 179.87K visits in September 2026, down 12.24% from August; most traffic is search.

Swindon Borough Council

Website traffic

How much traffic does swindon.gov.uk get?

179.87K

-12.24%MoMEstimated monthly visits
789242.15K161.43K80.72K0
Global rank

188,992

Country rank · United Kingdom

7,803

Category rank · Government

186

Average visit duration

02:54

Pages per visit

4.28

Bounce rate

41.83%

Domain age

27 years

Search share

58.4%

Sources

Where does swindon.gov.uk's traffic come from?

  • Search
    58.4%
  • Direct
    29.1%
  • Referrals
    6.3%
  • Email
    4.2%
  • Social
    1.1%
  • Generative AI
    0.8%
  • Paid search
    0.1%
  • Display ads
    0.1%
  • Other
    0.0%

Regions

Which countries visit swindon.gov.uk?

  • United Kingdom
    93.8%
  • United States
    1.7%
  • France
    1.2%
  • India
    0.8%
  • Sweden
    0.6%

See how swindon.gov.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to swindon.gov.uk?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. council tax swindonBRAND4.95K840589%
  2. swindon borough councilBRAND4.73K2.49K190%
  3. swindon council taxBRAND1.55K570272%
  4. swindon councilBRAND880540163%
  5. swindon tipBRAND820270304%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does swindon.gov.uk show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
72.2 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.3 · 35 days
Page and SEOSchema 3
Title
Swindon Borough Council
Description
Make reports, request council services and pay online at your convenience, without having to phone or visit. Use the search bar or links to quickly get to the page you need.
Cross-origin redirect
Yes
Word count
765
Internal / external links
126 / 2
Language
en
H1 / H2
2 / 24
Images missing alt
0 / 7
Schema
ContactPoint · GovernmentOrganization · PostalAddress
OG / Twitter
OG
Feed / Manifest / AMP
Feed · Manifest
Technology and tracking3 tracking
Technology clues
jQuery · Hotjar
Tracking clues
Google Tag Manager · Google Analytics · Microsoft Clarity
External script hosts
ajax.googleapis.com · cc.cdn.civiccomputing.com · googletagmanager.com
Server
Web Server
Security headers
3 / 6
HSTS / CSP
HSTS
Cookie
2(Secure 2)
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
DKIM selectors
selector1 · selector2
Mail stack
Microsoft 365
IPv6
No AAAA
Site verification TXT
Apple
SOA
ns1.stackdns.com
NS
ns4.stackdns.com. · ns3.stackdns.com. · ns1.stackdns.com. · 1 more
MX
10 swindon-gov-uk.mail.protection.outlook.com.
Hosting and networkAS16509
A
35.178.228.143
Hosting ASN
AS16509 · 35.178.0.0/15
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
scec607.servers.jadu.net
TLS
TLSv1.3 · Verified
Certificate issuer
YR2
Certificate remaining
35 days
Certificate SAN
DNS:swindon.gov.uk
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 8,870
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths
Present / checked
0 / 5

Website information

When was swindon.gov.uk registered?

Domain
swindon.gov.uk
Registration status
Domain registered
Registered
1999-10-06
Registrar
Cloud Next Limited
Expires
2027-10-06
Domain age
27 years
DNSSEC
No
Registry status
auto renew period

Similar sites

What sites are similar to swindon.gov.uk?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.