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swimming.org

swimming.org had about 173.1K visits in September 2026, down 13.55% from August; most traffic is search.

The Home of Swimming | The UK swimming resource from Swim England

Traffic

173.1K

-13.55%MoMEstimated monthly visits
789295.06K196.71K98.35K0
Global rank

204,547

Country rank · United Kingdom

15,285

Category rank · Water Sports

7

Average visit duration

01:22

Pages per visit

3.68

Bounce rate

40.86%

Domain age

30 years

Search share

53.0%

Traffic sources

  • Search
    53.0%
  • Direct
    30.1%
  • Referrals
    7.2%
  • Email
    4.0%
  • Paid search
    1.8%
  • Generative AI
    1.6%
  • Social
    1.3%
  • Display ads
    1.1%
  • Other
    0.0%

Regions

  • United Kingdom
    56.3%
  • United States
    5.1%
  • India
    2.6%
  • Germany
    2.5%
  • United Arab Emirates
    2.4%

See how swimming.org compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. swimming pool near meBRAND2.05K21.56K10%
  2. swim englandBRAND880630140%
  3. swimming pools near meBRAND3803.46K11%
  4. altrincham small pool depth310310100%
  5. swim lessons stage 1BRAND310310100%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
29.6 KiB
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.3 · 45 days
Page and SEOSchema 3
Title
The Home of Swimming | The UK swimming resource from Swim England
Description
Everything you need to know about swimming, diving, synchro, and water polo. Learn, Pool Finder, Jobs, Masters, Results, and more, all in one place.
Cross-origin redirect
Yes
Word count
130
Internal / external links
16 / 2
Canonical
https://www.swimming.org/
Language
en-US
H1 / H2
1 / 7
Images missing alt
1 / 1
Schema
Organization · SearchAction · WebSite
OG / Twitter
OG · Twitter
OG locale
en_US
Feed / Manifest / AMP
Feed
Technology and tracking2 tracking
Technology clues
WordPress · Cloudflare · jQuery
Tracking clues
Google Tag Manager · Cloudflare Web Analytics
External script hosts
dz6qf2vgzhf75.cloudfront.net · static.cloudflareinsights.com
Generator
WordPress 5.1.1
Server
cloudflare
Security headers
4 / 6
HSTS / CSP
HSTS
Alt-Svc
Set
Cookie
3(Secure 2)
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
DKIM selectors
default · selector1 · selector2 · k1 · s1 · s2
Mail stack
Mimecast
IPv6
AAAA present
CAA issuers
amazon.com · comodoca.com · digicert.com · godaddy.com · 3 more
Site verification TXT
Google
SOA
bob.ns.cloudflare.com
NS
bob.ns.cloudflare.com. · kim.ns.cloudflare.com.
MX
10 eu-smtp-inbound-1.mimecast.com. · 10 eu-smtp-inbound-2.mimecast.com.
Hosting and networkAS13335
A
172.66.155.158 · 104.20.25.201
AAAA
2606:4700:10::6814:19c9 · 2606:4700:10::ac42:9b9e
Hosting ASN
AS13335 · 172.66.144.0/20
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
WE1
Certificate remaining
45 days
Certificate SAN
DNS:swimming.org · DNS:print-hub.swimming.org · DNS:*.print-hub.swimming.org
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 22
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths1 hits
Present / checked
1 / 5
/ads.txt
Present · 60 B

Website information

Domain
swimming.org
Registration status
Domain registered
Registered
1996-09-26
Registrar
IONOS SE
Expires
2029-09-25
Domain age
30 years
DNSSEC
No
Registry status
client transfer prohibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.