Website traffic
How much traffic does stats.govt.nz get?
292.85K
-13.65%MoMEstimated monthly visits
366.28K244.18K122.09K0
Global rank
139,320
Country rank · New Zealand
955
Category rank · Science and Education
78
Average visit duration
01:55
Pages per visit
3.45
Bounce rate
48.64%
Domain age
29 years
Search share
50.5%
Sources
Where does stats.govt.nz's traffic come from?
- Search50.5%
- Direct36.3%
- Referrals5.1%
- Generative AI3.1%
- Social2.8%
- Email1.8%
- Display ads0.4%
- Other0.0%
- Paid search0.0%
Regions
Which countries visit stats.govt.nz?
- New Zealand67.6%
- Australia6.6%
- United States4.6%
- India3.2%
- Indonesia1.1%
See how stats.govt.nz compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to stats.govt.nz?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- stats nzBRAND2.85K3.01K95%
- csv file1.08K48.41K2%
- csv file download7201.68K43%
- new zealand population60024.76K2%
- stats nz careersBRAND53069077%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does stats.govt.nz show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- DNSSEC
- HTTP
- 200
- Page size
- 85.5 KiB
- Hosting
- INCAPSULA · AS19551
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 24 days
Page and SEO
- Final URL
- https://www.stats.govt.nz/
- Title
- Home | Stats NZ
- Description
- Stats NZ is New Zealand's official data agency. We collect information from people and organisations through censuses and surveys, and use it to provide insights and data about New Zealand.
- Cross-origin redirect
- Yes
- Word count
- 0
- Internal / external links
- 0 / 0
- Language
- en-NZ
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 0
- Feed / Manifest / AMP
- Manifest
Technology and tracking1 tracking
- Technology clues
- jQuery
- Tracking clues
- Google Tag Manager
- External script hosts
- use.typekit.net · cdnjs.cloudflare.com
- Generator
- Silverstripe CMS 5.4
- Security headers
- 0 / 6
- Cookie
- 2（Secure 0）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- MTA-STS
- DKIM selectors
- selector1 · selector2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- DNSSEC
- DNSKEY · AD
- Site verification TXT
- Adobe · Apple · Atlassian · DocuSign · Microsoft · Zoho
- SOA
- ns1.digital.govt.nz
- NS
- ns1.digital.govt.nz. · ns2.digital.govt.nz. · ns3.digital.govt.nz. · 2 more
- MX
- 0 stats-govt-nz.mail.protection.outlook.com.
Hosting and networkAS19551
- A
- 45.60.63.173 · 45.60.108.173
- Hosting ASN
- AS19551 · 45.60.63.0/24
- Hosting organization
- INCAPSULA - Incapsula Inc
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YR1
- Certificate remaining
- 24 days
- Certificate SAN
- DNS:archive.stats.govt.nz · DNS:businesstoolbox.stats.govt.nz · DNS:census.govt.nz · DNS:innovation.stats.govt.nz · 6 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 12
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was stats.govt.nz registered?
- Domain
- stats.govt.nz
- Registration status
- Domain registered
- Registered
- 1997-06-29
- Registrar
- Public Service Commission
- Domain age
- 29 years
- Registry status
- ok
Similar sites
What sites are similar to stats.govt.nz?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.