Website traffic
How much traffic does standard.com get?
845.36K
+0.33%MoMEstimated monthly visits
997.22K664.81K332.41K0
Global rank
44,565
Country rank · United States
9,094
Category rank · Insurance
111
Average visit duration
04:59
Pages per visit
6.28
Bounce rate
29.87%
Domain age
34 years
Search share
30.5%
Sources
Where does standard.com's traffic come from?
- Direct60.7%
- Search30.5%
- Email4.4%
- Referrals2.7%
- Social1.1%
- Generative AI0.4%
- Display ads0.2%
- Other0.0%
- Paid search0.0%
Regions
Which countries visit standard.com?
- United States95.4%
- Singapore2.1%
- India0.3%
- Argentina0.2%
- Brazil0.2%
See how standard.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to standard.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- the standardBRAND47.72K68.19K70%
- thestandardBRAND6.03K5.38K112%
- standardBRAND5.84K173.28K3%
- standard insuranceBRAND2.2K3.71K59%
- standard .com/loginBRAND2.01K1.08K186%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does standard.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 54.5 KiB
- Hosting
- INCAPSULA · AS19551
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 45 days
Page and SEO
- Final URL
- https://www.standard.com/
- Title
- The Standard
- Description
- We provide insurance, retirement and investment products and services. Work with our team of remarkable people united by compassion and a genuine desire to help others.
- Cross-origin redirect
- Yes
- Word count
- 555
- Internal / external links
- 43 / 2
- Canonical
- https://www.standard.com/
- Language
- en
- H1 / H2
- 1 / 6
- Images missing alt
- 2 / 2
- Hreflang
- en
- OG / Twitter
- OG · Twitter
Technology and tracking1 technologies
- Technology clues
- jQuery
- External script hosts
- app-script.monsido.com · monsido-consent.com
- Social links
- linkedin.com · instagram.com
- Generator
- The Standard's CMS
- Server
- nginx
- Security headers
- 5 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 3（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- s1 · s2
- Mail stack
- Mimecast
- IPv6
- No AAAA
- Site verification TXT
- Apple · Atlassian · DocuSign · Facebook · Google · Microsoft · 1 more
- SOA
- ipamext1.standard.com
- NS
- ns0175.secondary.cloudflare.com. · ns0085.secondary.cloudflare.com.
- MX
- 10 usb-smtp-inbound-1.mimecast.com. · 10 usb-smtp-inbound-2.mimecast.com.
Hosting and networkAS19551
- A
- 45.223.96.74 · 45.223.121.74
- Hosting ASN
- AS19551 · 45.223.96.0/24
- Hosting organization
- INCAPSULA - Incapsula Inc
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GlobalSign Atlas R46 DV TLS CA 2026 Q3
- Certificate remaining
- 45 days
- Certificate SAN
- DNS:*.stancorpglobalservices.in · DNS:mdlgroupdiadmin2.nmfn.com · DNS:stancorpglobalservices.in · DNS:standard.com · 2 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 722
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 4.9 KiB
- llms summary
- > U.S. financial services company that provides insurance, workplace benefits, and retirement solutions for employers, employees, individuals, and advisors. · Since 1906, The Stand
Website information
When was standard.com registered?
- Domain
- standard.com
- Registration status
- Domain registered
- Registered
- 1992-06-09
- Registrar
- Network Solutions, LLC
- Expires
- 2027-06-08
- Domain age
- 34 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to standard.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.