Website traffic
How much traffic does spotify.com get?
588.05M
+2.85%MoMEstimated monthly visits
650.27M433.51M216.76M0
Global rank
64
Country rank · United States
67
Category rank · Music
1
Average visit duration
05:08
Pages per visit
4.44
Bounce rate
44.29%
Domain rating
95
Domain age
20 years
Search share
19.2%
Sources
Where does spotify.com's traffic come from?
- Direct58.6%
- Search19.2%
- Social13.0%
- Referrals4.2%
- Display ads1.9%
- Email1.3%
- Generative AI0.9%
- Paid search0.8%
- Other0.2%
Regions
Which countries visit spotify.com?
- United States27.7%
- Brazil5.5%
- United Kingdom4.5%
- India4.5%
- Philippines3.6%
Search visibility
What keywords send traffic to spotify.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- spotifyBRAND48.29M32.77M147%
- spotify webBRAND3.08M2.18M141%
- spotify premiumBRAND1.22M302.13K402%
- pornhub866.66K19.07M5%
- spoBRAND839.62K682.84K123%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProBacklink rank
DR
95
Site profile
What does spotify.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 158.6 KiB
- Hosting
- GOOGLE-CLOUD-PLATFORM · AS396982
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 108 days
- LCP
- 5.5 s
- INP
- 490 ms
- CLS
- 0.57
Page and SEO
- Final URL
- https://open.spotify.com/
- Title
- Spotify – Web Player
- Cross-origin redirect
- Yes
- Word count
- 0
- Internal / external links
- 0 / 0
- Canonical
- https://open.spotify.com/
- Language
- zh-CN
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 0
- Feed / Manifest / AMP
- Manifest
Technology and tracking1 technologies
- Technology clues
- Bot protection
- External script hosts
- google.com · open.spotifycdn.com
- Server
- envoy
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 5（Secure 5）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- google · k1 · s1 · s2
- Mail stack
- Google Workspace
- IPv6
- AAAA present
- Site verification TXT
- Apple · Atlassian · Facebook · Google · Microsoft · OneTrust
- SOA
- ns-cloud-a1.googledomains.com
- NS
- ns-cloud-a3.googledomains.com · ns-cloud-a2.googledomains.com · ns-cloud-a1.googledomains.com · 2 more
- MX
- 5 alt1.aspmx.l.google.com · 10 aspmx4.googlemail.com · 5 alt2.aspmx.l.google.com · 4 more
Hosting and networkAS396982
- A
- 35.186.224.24
- AAAA
- 2600:1901:1:7c5::
- Hosting ASN
- AS396982 · 35.186.0.0/16
- Hosting organization
- GOOGLE-CLOUD-PLATFORM - Google LLC
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert Global G2 TLS RSA SHA256 2020 CA1
- Certificate remaining
- 108 days
- Certificate SAN
- *.spotify.com · spotify.com
robots and AI crawling10 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 58
- AI explicitly disallowed
- 10
- AI explicitly allowed
- 6
- Disallow examples
- GPTBot · ClaudeBot · anthropic-ai · Google-Extended · Bytespider · CCBot · cohere-ai · meta-externalagent · 2 more
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was spotify.com registered?
- Domain
- spotify.com
- Registration status
- Domain registered
- Registered
- 4/23/2006
- Registrar
- Abion AB
- Expires
- 4/23/2030
- Domain age
- 20 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · server delete prohibited · server transfer prohibited
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.