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sportsbook.draftkings.com

sportsbook.draftkings.com had about 9.56M visits in October 2026, down 19.29% from September; the top source is direct.

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Traffic

9.56M

-19.29%MoMEstimated monthly visits
891012.79M8.53M4.26M0

2026-10-01 · Confidence: Medium

Average visit duration

07:59

Pages per visit

5.12

Bounce rate

37.02%

Domain age

16 years

Search share

14.2%

Traffic sources

  • Direct
    39.3%
  • Referrals
    18.9%
  • Search
    14.2%
  • Display ads
    13.8%
  • Social
    6.5%
  • Paid search
    4.7%
  • Email
    2.0%
  • Generative AI
    0.5%
  • Other
    0.2%

Regions

  • United States
    90.4%
  • Canada
    8.5%
  • United Kingdom
    0.2%
  • Malta
    0.1%
  • Mexico
    0.1%

Related boards: Most visited websites in the United States · Most visited websites in Canada · Most visited websites in the United Kingdom · Most visited websites in Malta · Most visited websites in Mexico · Top fantasy sports websites by traffic · Fastest growing fantasy sports websites

See how sportsbook.draftkings.com compares with the most visited websites in the world, the fastest growing websites, top websites by AI referrals and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. 158.65K27.35M1%
  2. BRAND153.14K403.84K38%
  3. 52.93K48.55K109%
  4. 27.1K66.29K41%

Keyword rankings

Keyword rankings

See the keywords sportsbook.draftkings.com ranks for on Google, the pages that bring it traffic, and the competitors fighting it for search traffic.

Live examples: chatgpt.com · github.com · plausible.io

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Baidu rank

Site profile

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Website information

Domain
draftkings.com
Registration status
Domain registered
Registered
2011-03-13
Registrar
GoDaddy.com, LLC
Expires
2033-03-14
Domain age
16 years
DNSSEC
No
Registry status
client delete prohibited · client renew prohibited · client transfer prohibited · client update prohibited

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →
Cite or embed

sportsbook.draftkings.com had about 9.56M visits in October 2026, down 19.29% from September; the top source is direct. Source: Vaneform estimates, https://vaneform.com/e/sportsbook-draftkings-com (updated 2026-11-13).

Show this report's monthly visits on your site or README. Updates with each data month.

<a href="https://vaneform.com/e/sportsbook-draftkings-com" rel="nofollow"><img src="https://vaneform.com/api/badge/sportsbook-draftkings-com" alt="sportsbook.draftkings.com monthly visits · Vaneform" height="20"></a>

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