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sportsbet.com.au

sportsbet.com.au had about 4.96M visits in September 2026, up 1.85% from August; most traffic is direct.

Dive into The Huddle by Sportsbet. Explore News, Odds, Tips, Guides and More for New and Old Sports Bettors Alike.

Traffic

4.96M

+1.85%MoMEstimated monthly visits
7897.33M4.88M2.44M0
Global rank

8,636

Country rank · Australia

159

Category rank · Sports Betting

1

Average visit duration

08:43

Pages per visit

8.76

Bounce rate

26.04%

Search share

16.6%

Traffic sources

  • Direct
    72.8%
  • Search
    16.6%
  • Social
    3.4%
  • Referrals
    3.3%
  • Email
    1.6%
  • Paid search
    1.2%
  • Display ads
    0.8%
  • Generative AI
    0.3%
  • Other
    0.0%

Regions

  • Australia
    96.0%
  • United States
    0.5%
  • Singapore
    0.4%
  • Czechia
    0.3%
  • Philippines
    0.3%

See how sportsbet.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. sportsbetBRAND326.26K102.71K318%
  2. sportbet58.6K48.21K122%
  3. nrl29.97K1.04M3%
  4. afl odds14.34K5.6K256%
  5. sports betBRAND9.75K5.54K176%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

Partially available
  • Email authentication
  • Hosting ASN
Hosting
AKAMAI-ASN1 Akamai International B.V. · AS20940
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 171 days
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
selector1
Mail stack
Microsoft 365
IPv6
No AAAA
Site verification TXT
Apple · Atlassian · DocuSign · Facebook · Google
SOA
sportsbet.com.au
NS
a1-174.akam.net. · a9-67.akam.net. · a3-66.akam.net. · 3 more
MX
10 paddypowergroup.mail.protection.outlook.com.
Hosting and networkAS20940
A
23.53.3.137 · 23.53.3.139
Hosting ASN
AS20940 · 23.53.3.0/24
Hosting organization
AKAMAI-ASN1 Akamai International B.V.
Hosting country
US
BGP announcement
Yes
Reverse DNS
a23-53-3-137.deploy.static.akamaitechnologies.com
TLS
TLSv1.3 · Verified
Certificate issuer
DigiCert EV RSA CA G2
Certificate remaining
171 days
Certificate SAN
DNS:sportsbet.com.au · DNS:about.sportsbet.com.au · DNS:adsfeed.sportsbet.com.au · DNS:affiliate.sportsbet.com.au · 16 more

Website information

Domain
sportsbet.com.au
Registration status
Domain registered
Registrar
Corporation Service Company (Aust) Pty Ltd
Registry status
serverDeleteProhibited · serverRenewProhibited · serverTransferProhibited · serverUpdateProhibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →