Website traffic
How much traffic does southwest.com get?
48.68M
-9.46%MoMEstimated monthly visits
61.81M41.21M20.6M0
Global rank
711
Country rank · United States
167
Category rank · Air Travel
2
Average visit duration
05:27
Pages per visit
5.49
Bounce rate
35.47%
Domain age
29 years
Search share
23.9%
Sources
Where does southwest.com's traffic come from?
- Direct37.6%
- Search23.9%
- Paid search12.9%
- Email12.6%
- Referrals6.9%
- Display ads3.0%
- Social2.0%
- Other0.7%
- Generative AI0.4%
Regions
Which countries visit southwest.com?
- United States98.5%
- Mexico0.2%
- India0.2%
- Canada0.2%
- United Kingdom0.1%
See how southwest.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to southwest.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- southwestBRAND1.58M1.34M118%
- southwest airlinesBRAND1.5M722.16K207%
- american airlinesBRAND241.15K3.24M8%
- southwest check inBRAND115.76K31.1K372%
- southwest flight statusBRAND108.25K22.47K482%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does southwest.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 7.3 KiB
- Hosting
- SWA-W11-MKT-INET · AS396173
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.2 · 98 days
Page and SEO
- Final URL
- https://www.southwest.com/
- Title
- Southwest Airlines | Airline Tickets and Low Fares
- Description
- Find low fares to top destinations and plan your travel today. Book Southwest flights, rental cars, and hotels on southwest.com.
- Cross-origin redirect
- Yes
- Word count
- 0
- Internal / external links
- 0 / 0
- Canonical
- https://www.southwest.com/
- Language
- en
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 0
- OG / Twitter
- OG · Twitter
Technology and tracking1 technologies
- Technology clues
- Bootstrap
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 4（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- s1 · s2
- IPv6
- No AAAA
- Site verification TXT
- Apple · Facebook
- SOA
- sdcscadnsgmavip.swacorp.com
- NS
- ns-w11.southwest.com. · ns-w21.southwest.com.
- MX
- 10 mail02.wnco.com. · 10 outgoing.wnco.com.
Hosting and networkAS396173
- A
- 66.150.1.229 · 208.94.155.99
- Hosting ASN
- AS396173 · 66.150.1.0/24
- Hosting organization
- SWA-W11-MKT-INET - Southwest Airlines Co.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- HydrantID Server CA O1
- Certificate remaining
- 98 days
- Certificate SAN
- DNS:southwest.com · DNS:www.southwest.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 172
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /.well-known/security.txt
- Present · 1.2 KiB
- security summary
- -----BEGIN PGP SIGNED MESSAGE----- · Hash: SHA256 · Canonical: https://www.southwest.com/.well-known/security.txt
Website information
When was southwest.com registered?
- Domain
- southwest.com
- Registration status
- Domain registered
- Registered
- 1997-05-01
- Registrar
- MarkMonitor Inc.
- Expires
- 2027-05-02
- Domain age
- 29 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited
Similar sites
What sites are similar to southwest.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.