Skip to main content

smithsonianmag.com

smithsonianmag.com had about 6.34M visits in September 2026, down 2.45% from August; the top source is search.

Smithsonian Magazine: Explore History, Science, Arts & Culture

Website traffic

How much traffic does smithsonianmag.com get?

6.34M

-2.45%MoMEstimated monthly visits
7897.16M4.77M2.39M0
Global rank

12,602

Country rank · United States

3,562

Category rank · News and Media

168

Average visit duration

01:08

Pages per visit

1.50

Bounce rate

72.18%

Domain age

29 years

Search share

38.1%

Sources

Where does smithsonianmag.com's traffic come from?

  • Search
    38.1%
  • Direct
    32.4%
  • Referrals
    10.7%
  • Email
    9.6%
  • Social
    7.0%
  • Generative AI
    1.4%
  • Paid search
    0.6%
  • Display ads
    0.3%
  • Other
    0.0%

Regions

Which countries visit smithsonianmag.com?

  • United States
    68.6%
  • Canada
    3.6%
  • United Kingdom
    3.1%
  • India
    2.1%
  • Australia
    1.6%

See how smithsonianmag.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to smithsonianmag.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. lizzie borden150.57K2.84M5%
  2. tilcayo cat7.82K72.37K11%
  3. smithsonian magazineBRAND7.46K12.02K62%
  4. new cat species4.44K163.65K3%
  5. new cat4.41K73.7K6%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

Full keyword rankings are a Pro feature

Unlock Pro

Baidu rank

Site profile

What does smithsonianmag.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
111.7 KiB
Hosting
AMAZON-AES · AS14618
Email authentication
SPF · DMARC none
TLS
TLSv1.2 · 191 days
Page and SEOSchema 2
Title
Smithsonian Magazine: Explore History, Science, Arts & Culture
Description
Discover the latest stories in history, archaeology, science, arts and culture from one of the top news magazines. Smithsonian Magazine brings you compelling, in-depth articles every day.
Cross-origin redirect
Yes
Word count
1,938
Internal / external links
113 / 18
Canonical
https://www.smithsonianmag.com/
Language
en
H1 / H2
1 / 14
Images missing alt
1 / 46
Schema
ImageObject · Organization
Feed / Manifest / AMP
Manifest
Technology and tracking4 tracking
Technology clues
Cloudflare · React · Sentry
Tracking clues
Google Tag Manager · Google Analytics · Meta Pixel · Cloudflare Web Analytics
External script hosts
a.pub.network · kit.fontawesome.com · static.cloudflareinsights.com
Social links
facebook.com · instagram.com · twitter.com · youtube.com
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · none
DKIM selectors
Not found
IPv6
No AAAA
Site verification TXT
Brave · Google
SOA
ns-472.awsdns-59.com
NS
ns-1149.awsdns-15.org. · ns-1878.awsdns-42.co.uk. · ns-472.awsdns-59.com. · 1 more
MX
0 web243.dnchosting.com.
Hosting and networkAS14618
A
174.129.231.96 · 100.26.38.138 · 100.59.130.206
Hosting ASN
AS14618 · 174.129.0.0/16
Hosting organization
AMAZON-AES - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
ec2-174-129-231-96.compute-1.amazonaws.com
TLS
TLSv1.2 · Verified
Certificate issuer
Amazon RSA 2048 M04
Certificate remaining
191 days
Certificate SAN
DNS:smithsonianmag.com · DNS:*.smithsonianmag.com
robots and AI crawlingHTTP 200
Robots.txt
200
Well-known public paths1 hits
Present / checked
1 / 2
/ads.txt
Present · 20.9 KiB

Website information

When was smithsonianmag.com registered?

Domain
smithsonianmag.com
Registration status
Domain registered
Registered
1997-08-08
Registrar
DNC Holdings, Inc.
Expires
2032-08-07
Domain age
29 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited

Similar sites

What sites are similar to smithsonianmag.com?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.