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sleepnumber.com

sleepnumber.com had about 2.5M visits in September 2026, down 19.13% from August; the top source is display ads.

Mattresses, Bedding, Pillows | Sleep Number

Website traffic

How much traffic does sleepnumber.com get?

2.5M

-19.13%MoMEstimated monthly visits
7893.34M2.23M1.11M0
Global rank

23,597

Country rank · United States

4,775

Category rank · Furniture

24

Average visit duration

01:59

Pages per visit

2.64

Bounce rate

58.79%

Domain age

26 years

Search share

7.5%

Sources

Where does sleepnumber.com's traffic come from?

  • Display ads
    40.3%
  • Direct
    28.7%
  • Paid search
    15.1%
  • Search
    7.5%
  • Social
    3.2%
  • Other
    2.5%
  • Referrals
    1.3%
  • Email
    1.2%
  • Generative AI
    0.2%

Regions

Which countries visit sleepnumber.com?

  • United States
    95.7%
  • United Kingdom
    0.3%
  • Canada
    0.3%
  • Vietnam
    0.3%
  • India
    0.2%

See how sleepnumber.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to sleepnumber.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. sleep numberBRAND45.66K36.32K126%
  2. sleep number bedBRAND13.08K8.94K146%
  3. mattress firm10.61K119.96K9%
  4. labor day sales6.94K107.95K6%
  5. best labor day sales6.73K44.77K15%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does sleepnumber.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
319.9 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.3 · 131 days
Page and SEOSchema 6
Title
Mattresses, Bedding, Pillows | Sleep Number
Description
Discover personalized comfort with Sleep Number's innovative mattresses, pillows, and bedding. Achieve your best sleep for a healthier, happier you.
Cross-origin redirect
Yes
Word count
444
Internal / external links
57 / 4
Canonical
https://www.sleepnumber.com/
Language
en
H1 / H2
1 / 2
Images missing alt
14 / 15
Schema
ContactPoint · Organization · PostalAddress · SearchAction · WebPage · WebSite
OG / Twitter
OG
Feed / Manifest / AMP
Manifest
Technology and tracking4 technologies
Technology clues
Tailwind · React · Bot protection · Consent manager
Social links
facebook.com · twitter.com · youtube.com · instagram.com
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
MTA-STS / BIMI
BIMI
DKIM selectors
selector1
Mail stack
Microsoft 365
IPv6
No AAAA
Site verification TXT
Apple · Atlassian · DocuSign · Facebook · Google
SOA
ns-407.awsdns-50.com
NS
ns-1104.awsdns-10.org. · ns-1772.awsdns-29.co.uk. · ns-407.awsdns-50.com. · 1 more
MX
0 sleepnumber-com.mail.protection.outlook.com.
Hosting and networkAS16509
A
18.172.185.13 · 18.172.185.30 · 18.172.185.92 · 18.172.185.29
Hosting ASN
AS16509 · 18.172.184.0/22
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
server-18-172-185-13.yvr52.r.cloudfront.net
TLS
TLSv1.3 · Verified
Certificate issuer
Amazon RSA 2048 M04
Certificate remaining
131 days
Certificate SAN
DNS:www.sleepnumber.com · DNS:sleepnumber.com · DNS:ir.sleepnumber.com

Website information

When was sleepnumber.com registered?

Domain
sleepnumber.com
Registration status
Domain registered
Registered
2000-06-18
Registrar
Network Solutions, LLC
Expires
2029-06-18
Domain age
26 years
DNSSEC
No
Registry status
client transfer prohibited

Similar sites

What sites are similar to sleepnumber.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.