Traffic
91.62K
-10.71%MoMEstimated monthly visits
110.82K73.88K36.94K0
Global rank
409,712
Country rank · United Kingdom
60,212
Category rank · Travel and Tourism
1,317
Average visit duration
00:45
Pages per visit
2.01
Bounce rate
49.70%
Domain age
27 years
Search share
65.3%
Traffic sources
- Search65.3%
- Direct20.5%
- Referrals8.6%
- Social3.2%
- Email1.5%
- Generative AI0.9%
- Other0.0%
- Paid search0.0%
Regions
- United States26.2%
- United Kingdom23.0%
- Australia6.4%
- France4.6%
- Germany4.6%
See how shetland.org compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- shetlandBRAND2.93K33.27K9%
- shetland islandsBRAND73013.92K5%
- yell52017.74K3%
- shetland tv seriesBRAND4406.41K7%
- jimmy perez house shetlandBRAND38096040%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 60.5 KiB
- Hosting
- NODE4-AS Node4 Limited · AS31727
- Email authentication
- SPF
- TLS
- TLSv1.3 · 56 days
Page and SEOSchema 4
- Final URL
- https://www.shetland.org/
- Title
- Shetland.org | Welcome to the Islands of Opportunity
- Description
- Welcome to the official website for Shetland - the thriving and dynamic island archipelago in the heart of the North Sea. We've got all the information you need if you plan to visit, live, work, study or invest in Shetland.
- Cross-origin redirect
- Yes
- Word count
- 996
- Internal / external links
- 183 / 9
- Canonical
- https://www.shetland.org/
- Language
- en-gb
- H1 / H2
- 1 / 6
- Images missing alt
- 22 / 43
- Schema
- ContactPoint · Organization · PostalAddress · WebPage
- OG / Twitter
- OG
- Feed / Manifest / AMP
- Feed · Manifest
Technology and tracking
- External script hosts
- c.shetland.org
- Social links
- facebook.com · x.com · instagram.com · youtube.com · tiktok.com · linkedin.com
- Server
- Apache
- Security headers
- 3 / 6
- HSTS / CSP
- CSP
Email and DNS securitySet
- SPF
- Set
- DMARC
- Not found
- DKIM selectors
- selector1 · selector2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- SOA
- ns11.ja.net
- NS
- ns11.ja.net. · ns10.ja.net. · ns12.ja.net.
- MX
- 0 shetland-org.mail.protection.outlook.com.
Hosting and networkAS31727
- A
- 157.96.37.80
- Hosting ASN
- AS31727 · 157.96.36.0/23
- Hosting organization
- NODE4-AS Node4 Limited
- Hosting country
- GB
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YR1
- Certificate remaining
- 56 days
- Certificate SAN
- DNS:crm.shetland.org · DNS:dev.shetland.org · DNS:shetland.org · DNS:www.shetland.org
robots and AI crawling1 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 1,363
- AI explicitly disallowed
- 1
- AI explicitly allowed
- 8
- Disallow examples
- Bytespider
Well-known public paths
- Present / checked
- 0 / 3
Website information
- Domain
- shetland.org
- Registration status
- Domain registered
- Registered
- 1999-08-24
- Registrar
- IONOS SE
- Expires
- 2027-08-24
- Domain age
- 27 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.