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service.vic.gov.au

service.vic.gov.au had about 1.25M visits in September 2026, down 11.43% from August; the top source is direct.

Victorian Government Services Online | Service Victoria

Traffic

1.25M

-11.43%MoMEstimated monthly visits
7892.09M1.39M696.98K0
Global rank

26,322

Country rank · Australia

478

Category rank · Government

23

Average visit duration

03:25

Pages per visit

8.54

Bounce rate

27.55%

Search share

32.8%

Traffic sources

  • Direct
    36.6%
  • Search
    32.8%
  • Referrals
    20.7%
  • Email
    6.2%
  • Social
    2.6%
  • Generative AI
    0.8%
  • Display ads
    0.1%
  • Paid search
    0.1%
  • Other
    0.0%

Regions

  • Australia
    92.8%
  • United States
    2.4%
  • New Zealand
    0.6%
  • Egypt
    0.5%
  • United Kingdom
    0.5%

See how service.vic.gov.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. working with children check vic6.97K5.52K126%
  2. services victoriaBRAND5.07K3.06K166%
  3. service victoriaBRAND5.04K4.32K117%
  4. working with children check4.51K24.03K19%
  5. vicroads rego check3.88K20.67K19%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
288.4 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 101 days
Page and SEO
Title
Victorian Government Services Online | Service Victoria
Description
We are making it simpler and easier for our citizens and businesses to access to Victorian Government services and resources online.
Cross-origin redirect
No
Word count
2,834
Internal / external links
169 / 59
Canonical
https://service.vic.gov.au/
Language
en
H1 / H2
6 / 5
Images missing alt
0 / 19
Technology and tracking1 tracking
Technology clues
jQuery
Tracking clues
Google Tag Manager
External script hosts
globalservices-prod.azd.service.vic.gov.au · code.jquery.com
Social links
facebook.com · instagram.com · linkedin.com · youtube.com
Server
srv
Security headers
4 / 6
HSTS / CSP
HSTS · CSP
Cookie
2（Secure 2）
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
selector1
Mail stack
Microsoft 365
IPv6
No AAAA
CAA issuers
amazonaws.com · digicert.com · letsencrypt.org · pki.goog
Site verification TXT
Apple · Atlassian · Microsoft
SOA
ns-120.awsdns-15.com
NS
ns-120.awsdns-15.com. · ns-1459.awsdns-54.org. · ns-1987.awsdns-56.co.uk. · 1 more
MX
0 service-vic-gov-au.mail.protection.outlook.com.
Hosting and networkAS16509
A
18.65.207.120 · 18.65.207.56 · 18.65.207.107 · 18.65.207.52
Hosting ASN
AS16509 · 18.65.200.0/21
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
server-18-65-207-120.nrt57.r.cloudfront.net
TLS
TLSv1.3 · Verified
Certificate issuer
Amazon RSA 2048 M01
Certificate remaining
101 days
Certificate SAN
DNS:service.vic.gov.au · DNS:workforce.service.vic.gov.au · DNS:delwp.portal.service.vic.gov.au · DNS:id.service.vic.gov.au · 7 more
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 205
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths
Present / checked
0 / 5

Website information

Domain
service.vic.gov.au
Registration status
Domain registered
Registrar
Department of Finance - VIC
Registry status
clientDeleteProhibited · serverRenewProhibited · clientUpdateProhibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →