Traffic
200.31K
+3.07%MoMEstimated monthly visits
237.58K158.39K79.19K0
Global rank
177,096
Country rank · Australia
3,487
Category rank · Insurance
17
Average visit duration
01:56
Pages per visit
3.72
Bounce rate
43.91%
Search share
22.7%
Traffic sources
- Search22.7%
- Paid search20.4%
- Direct18.3%
- Display ads17.9%
- Email12.3%
- Social5.4%
- Referrals1.8%
- Generative AI0.7%
- Other0.5%
Regions
- Australia96.3%
- United States1.8%
- India0.7%
- New Zealand0.6%
- United Kingdom0.6%
See how seniors.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- australian seniorsBRAND1.48K1.68K88%
- seniors insuranceBRAND9001.07K84%
- bupa890184.12K1%
- apia insurance8602.07K42%
- australian seniors insuranceBRAND460420110%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 157.7 KiB
- Hosting
- INCAPSULA · AS19551
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 83 days
Page and SEOSchema 4
- Final URL
- https://www.seniors.com.au/
- Title
- Insurance for Seniors | Australian Seniors
- Description
- Innovative, quality and cost-effective insurance solutions for seniors in Australia from the over 50s specialists. Find out more here.
- Cross-origin redirect
- Yes
- Word count
- 2,304
- Internal / external links
- 111 / 10
- Canonical
- https://www.seniors.com.au/
- Language
- en
- H1 / H2
- 1 / 11
- Images missing alt
- 50 / 54
- Schema
- ContactPoint · Organization · SpeakableSpecification · WebPage
- OG / Twitter
- OG · Twitter
- OG locale
- en_AU
- Feed / Manifest / AMP
- Manifest
Technology and tracking1 tracking
- Tracking clues
- Google Tag Manager
- External script hosts
- nbxolddz.seniors.com.au
- Social links
- facebook.com · youtube.com
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 6（Secure 4）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- dkim
- Mail stack
- Mimecast
- IPv6
- No AAAA
- Site verification TXT
- SOA
- ns-396.awsdns-49.com
- NS
- ns-1243.awsdns-27.org. · ns-1825.awsdns-36.co.uk. · ns-396.awsdns-49.com. · 1 more
- MX
- 10 au-smtp-inbound-1.mimecast.com. · 10 au-smtp-inbound-2.mimecast.com.
Hosting and networkAS19551
- A
- 45.60.197.200 · 45.60.199.200
- Hosting ASN
- AS19551 · 45.60.197.0/24
- Hosting organization
- INCAPSULA - Incapsula Inc
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GlobalSign Atlas R46 DV TLS CA 2026 Q3
- Certificate remaining
- 83 days
- Certificate SAN
- DNS:nzseniors.co.nz · DNS:www.nzseniors.co.nz · DNS:staging.primepetinsurance.com.au · DNS:www.guardianinsurance.com.au · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 521
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
- Domain
- seniors.com.au
- Registration status
- Domain registered
- Registrar
- Domain Directors Pty Ltd trading as Instra
- Registry status
- serverRenewProhibited
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What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.