Website traffic
How much traffic does secret.com get?
139.85K
+3.85%MoMEstimated monthly visits
153.77K102.52K51.26K0
Global rank
305,979
Country rank · United States
78,476
Category rank · Beauty and Cosmetics
1,100
Average visit duration
00:22
Pages per visit
1.83
Bounce rate
49.86%
Domain age
28 years
Search share
40.7%
Sources
Where does secret.com's traffic come from?
- Search40.7%
- Direct25.2%
- Display ads14.5%
- Referrals9.5%
- Social6.9%
- Paid search1.4%
- Generative AI1.0%
- Email0.8%
- Other0.1%
Regions
Which countries visit secret.com?
- United States62.3%
- Canada6.7%
- United Kingdom4.3%
- India3.4%
- Vietnam3.0%
See how secret.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to secret.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- secret deodorantBRAND2.65K5.69K47%
- secretBRAND2.5K90.06K3%
- secret whole body deodorantBRAND5301.02K52%
- secret clinicalBRAND4001.55K26%
- secret deodorant gelBRAND30074041%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
What does secret.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 357.7 KiB
- Hosting
- MICROSOFT-CORP-MSN-AS-BLOCK · AS8075
- Email authentication
- DMARC reject
- TLS
- TLSv1.3 · 126 days
Page and SEO
- Final URL
- https://secret.com/en-us
- Title
- Deodorants & Antiperspirants For Women | Secret
- Description
- Learn about Secret deodorants and antiperspirants. Find the best product for your odor protection needs at secret.com.
- Cross-origin redirect
- No
- Word count
- 518
- Internal / external links
- 26 / 8
- Canonical
- https://secret.com/en-us
- Language
- en-US
- H1 / H2
- 6 / 9
- Images missing alt
- 6 / 35
- OG / Twitter
- OG · Twitter
Technology and tracking1 tracking
- Technology clues
- Next.js · Consent manager
- Tracking clues
- Google Tag Manager
- Social links
- instagram.com · facebook.com · twitter.com · youtube.com
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 2（Secure 2）
Email and DNS securitySet
- SPF
- Not found
- DMARC
- Set · reject
- DKIM selectors
- s1 · s2
- IPv6
- No AAAA
- Site verification TXT
- SOA
- ns1-05.azure-dns.com
- NS
- ns1-05.azure-dns.com. · ns2-05.azure-dns.net. · ns3-05.azure-dns.org. · 1 more
- MX
- 10 bdc-filter01.na.pg.com. · 10 bdc-filter02.na.pg.com. · 10 bdc-filter03.na.pg.com. · 1 more
Hosting and networkAS8075
- A
- 150.171.110.137
- Hosting ASN
- AS8075 · 150.171.0.0/16
- Hosting organization
- MICROSOFT-CORP-MSN-AS-BLOCK - Microsoft Corporation
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Sectigo Public Server Authentication CA OV R40
- Certificate remaining
- 126 days
- Certificate SAN
- DNS:*.secret.com · DNS:appgw.secret.com · DNS:secret.com · DNS:www.secret.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 147
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /.well-known/security.txt
- Present · 62 B
- security summary
- Contact: https://vdp.pg.com · Expires: 2035-01-01T05:00:00.000Z
Website information
When was secret.com registered?
- Domain
- secret.com
- Registration status
- Domain registered
- Registered
- 1998-05-22
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-05-21
- Domain age
- 28 years
- DNSSEC
- No
- Registry status
- client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited
Similar sites
What sites are similar to secret.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.