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scotlandspeople.gov.uk

scotlandspeople.gov.uk had about 298.38K visits in September 2026, down 18.19% from August; most traffic is direct.

Explore your Scottish heritage | Scotland's People

Website traffic

How much traffic does scotlandspeople.gov.uk get?

298.38K

-18.19%MoMEstimated monthly visits
789393.92K262.61K131.31K0
Global rank

77,206

Country rank · United Kingdom

3,560

Category rank · Ancestry and Genealogy

8

Average visit duration

10:15

Pages per visit

14.75

Bounce rate

30.79%

Domain age

24 years

Search share

24.5%

Sources

Where does scotlandspeople.gov.uk's traffic come from?

  • Direct
    59.5%
  • Search
    24.5%
  • Paid search
    10.1%
  • Referrals
    2.5%
  • Generative AI
    1.3%
  • Email
    1.2%
  • Social
    0.5%
  • Display ads
    0.5%
  • Other
    0.0%

Regions

Which countries visit scotlandspeople.gov.uk?

  • United Kingdom
    73.7%
  • United States
    8.6%
  • Australia
    7.9%
  • Canada
    4.0%
  • New Zealand
    2.6%

See how scotlandspeople.gov.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to scotlandspeople.gov.uk?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. scotlands peopleBRAND31.73K15.17K209%
  2. s9.22K2.85M0%
  3. scottish peopleBRAND1.23K3.93K31%
  4. scotland's peopleBRAND9401.1K86%
  5. scotland peopleBRAND4401.55K28%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does scotlandspeople.gov.uk show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
72.9 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC none
TLS
TLSv1.3 · 74 days
Page and SEO
Title
Explore your Scottish heritage | Scotland's People
Cross-origin redirect
Yes
Word count
771
Internal / external links
33 / 2
Canonical
https://www.scotlandspeople.gov.uk/
Language
en
H1 / H2
1 / 8
Images missing alt
0 / 4
Technology and tracking1 tracking
Technology clues
jQuery
Tracking clues
Google Tag Manager
Social links
facebook.com · x.com
Generator
Drupal 11 (https://www.drupal.org); Commerce 3
Server
Unspecified
Security headers
5 / 6
HSTS / CSP
HSTS
Email and DNS securitySet
SPF
Set
DMARC
Set · none
DKIM selectors
google
Mail stack
Google Workspace
IPv6
No AAAA
CAA issuers
amazonaws.com
Site verification TXT
Google
SOA
ns-525.awsdns-01.net
NS
ns-1123.awsdns-12.org. · ns-1647.awsdns-13.co.uk. · ns-46.awsdns-05.com. · 1 more
MX
1 aspmx.l.google.com. · 10 alt3.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 2 more
Hosting and networkAS16509
A
52.85.151.83 · 52.85.151.103 · 52.85.151.68 · 52.85.151.109
Hosting ASN
AS16509 · 52.85.144.0/21
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
server-52-85-151-83.sfo53.r.cloudfront.net
TLS
TLSv1.3 · Verified
Certificate issuer
Amazon RSA 2048 M01
Certificate remaining
74 days
Certificate SAN
DNS:scotlandspeople.gov.uk
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 249
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths1 hits
Present / checked
1 / 2
/.well-known/security.txt
Present · 217 B
security summary
Contact: 71d9a64a.gov.scot@uk.teams.ms · Expires: 2026-06-01T11:00:00.000Z · Preferred-Languages: en

Website information

When was scotlandspeople.gov.uk registered?

Domain
scotlandspeople.gov.uk
Registration status
Domain registered
Registered
2002-06-21
Registrar
Com Laude
Expires
2027-06-21
Domain age
24 years
DNSSEC
No
Registry status
client transfer prohibited · client delete prohibited

Similar sites

What sites are similar to scotlandspeople.gov.uk?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →