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scot.nhs.uk

scot.nhs.uk had about 2.29M visits in September 2026, down 2.97% from August; the top source is search.

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Traffic

2.29M

-2.97%MoMEstimated monthly visits
7892.55M1.7M851.28K0
Global rank

23,971

Country rank · United Kingdom

1,033

Category rank · Health

20

Average visit duration

03:15

Pages per visit

3.38

Bounce rate

48.92%

Search share

46.7%

Traffic sources

  • Search
    46.7%
  • Direct
    36.3%
  • Referrals
    6.2%
  • Social
    4.3%
  • Email
    2.9%
  • Generative AI
    1.9%
  • Display ads
    1.3%
  • Paid search
    0.4%
  • Other
    0.0%

Regions

  • United Kingdom
    75.9%
  • United States
    2.5%
  • Spain
    1.6%
  • Brazil
    1.4%
  • Australia
    1.2%

See how scot.nhs.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. nhs jobsBRAND39.01K180.64K22%
  2. nhsBRAND31.34K216.45K15%
  3. nhs scotlandBRAND12.95K9.4K138%
  4. nhs scotland jobsBRAND12.95K7.12K182%
  5. porn9.49K8.06M0%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Website information

Domain
scot.nhs.uk
Registration status
Registration status unconfirmed

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.