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safariltd.com

safariltd.com had about 54.37K visits in September 2026, down 30.35% from August; most traffic is search.

Toys, Collectibles & More | ToyTopia by Safari Ltd. | Safari Ltd®

Traffic

54.37K

-30.35%MoMEstimated monthly visits
78989.03K59.36K29.68K0
Global rank

470,479

Country rank · United States

181,112

Category rank · Childcare

293

Average visit duration

01:02

Pages per visit

4.06

Bounce rate

36.30%

Domain age

29 years

Search share

54.0%

Traffic sources

  • Search
    54.0%
  • Direct
    27.5%
  • Referrals
    12.8%
  • Paid search
    3.5%
  • Social
    2.3%
  • Generative AI
    0.0%
  • Other
    0.0%

Regions

  • United States
    39.3%
  • United Kingdom
    6.4%
  • India
    4.7%
  • Canada
    4.4%
  • Australia
    4.1%

See how safariltd.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. safari ltdBRAND88092096%
  2. toobs safari ltd toyanimal.infoBRAND7801.26K62%
  3. ceramic animals in clay historyBRAND34043079%
  4. toys that were greek mythology monsters30031097%
  5. poseidon270162.23K0%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

Full keyword rankings are a Pro feature

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
1.7 MiB
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 74 days
Page and SEOSchema 5
Title
Toys, Collectibles & More | ToyTopia by Safari Ltd. | Safari Ltd®
Description
Shop toys, collectibles, gifts, and more from ToyTopia by Safari Ltd. Discover Safari Ltd., Jellycat, Smiski, NeeDoh, LEGO, Maileg, and more!
Cross-origin redirect
Yes
Word count
2,767
Internal / external links
235 / 11
Canonical
https://www.safariltd.com/
Language
en
H1 / H2
6 / 13
Images missing alt
11 / 232
Schema
Organization · PostalAddress · SearchAction · Store · WebSite
OG / Twitter
OG · Twitter
Technology and tracking6 tracking
Technology clues
Shopify · Bootstrap · jQuery · PayPal · Bot protection · Cloudflare
Tracking clues
Google Tag Manager · Google Analytics · Google Ads · Meta Pixel · Microsoft Ads · Microsoft Clarity
External script hosts
sapi.negate.io · shop.app · cdn.shopify.com · app.blocky-app.com · cdn.codeblackbelt.com · a.klaviyo.com
Social links
tiktok.com · instagram.com · facebook.com · youtube.com
Server
cloudflare
Security headers
3 / 6
HSTS / CSP
HSTS · CSP
Alt-Svc
Set
Cookie
3(Secure 1)
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
selector1 · selector2 · k1
Mail stack
Microsoft 365
IPv6
No AAAA
SOA
dns1.name-services.com
NS
dns5.name-services.com. · dns3.name-services.com. · dns2.name-services.com. · 2 more
MX
0 safariltd-com.mail.protection.outlook.com.
Hosting and networkAS13335
A
23.227.38.65
Hosting ASN
AS13335 · 23.227.38.0/23
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
CA
BGP announcement
Yes
Reverse DNS
myshopify.com
TLS
TLSv1.3 · Verified
Certificate issuer
YE1
Certificate remaining
74 days
Certificate SAN
DNS:safariltd.com
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 11
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths1 hits
Present / checked
1 / 5
/llms.txt
Present · 4.4 KiB
llms summary
This document describes how AI agents can interact with Safari Ltd®'s online store at https://www.safariltd.com. · If you are reading this on behalf of your user and you act as a p

Website information

Domain
safariltd.com
Registration status
Domain registered
Registered
1997-07-01
Registrar
eNom, LLC
Expires
2035-06-30
Domain age
29 years
DNSSEC
No
Registry status
client transfer prohibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.