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rupay.co.in

rupay.co.in had about 701.79K visits in September 2026, up 11.98% from August; the top source is search.

Credit, Debit, International, Prepaid and Contactless Card | RuPay

Website traffic

How much traffic does rupay.co.in get?

701.79K

+11.98%MoMEstimated monthly visits
789823.92K549.28K274.64K0
Global rank

72,392

Country rank · India

5,342

Category rank · Banking Credit and Lending

72

Average visit duration

01:25

Pages per visit

2.69

Bounce rate

28.13%

Domain age

16 years

Search share

41.3%

Sources

Where does rupay.co.in's traffic come from?

  • Search
    41.3%
  • Direct
    38.0%
  • Referrals
    9.1%
  • Paid search
    6.9%
  • Generative AI
    1.4%
  • Social
    1.3%
  • Email
    1.2%
  • Display ads
    0.8%
  • Other
    0.0%

Regions

Which countries visit rupay.co.in?

  • India
    94.4%
  • United States
    5.1%
  • Canada
    0.2%
  • Japan
    0.2%
  • Hong Kong SAR China
    0.1%

See how rupay.co.in compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to rupay.co.in?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. rupayBRAND10.44K8.28K126%
  2. rupay select debit cardBRAND5.47K3.73K147%
  3. rupay credit cardBRAND5.02K5.88K85%
  4. rupay cardBRAND2.52K2.52K100%
  5. rupay loginBRAND2.2K2.04K108%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does rupay.co.in show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
5.7 KiB
Hosting
AKAMAI-ASN1 Akamai International B.V. · AS20940
Email authentication
SPF
TLS
TLSv1.3 · 70 days
Page and SEO
Cross-origin redirect
Yes
Word count
0
Internal / external links
0 / 0
H1 / H2
0 / 0
Images missing alt
0 / 0
Technology and tracking
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Not found
DKIM selectors
Not found
IPv6
AAAA present
SOA
a1-177.akam.net
NS
a11-67.akam.net. · a1-177.akam.net. · a2-66.akam.net. · 3 more
Hosting and networkAS20940
A
23.53.3.143 · 23.53.3.144
AAAA
2600:140b:6c00:38::17cd:d6b6 · 2600:140b:6c00:38::17cd:d6af
Hosting ASN
AS20940 · 23.53.3.0/24
Hosting organization
AKAMAI-ASN1 Akamai International B.V.
Hosting country
US
BGP announcement
Yes
Reverse DNS
a23-53-3-143.deploy.static.akamaitechnologies.com
TLS
TLSv1.3 · Verified
Certificate issuer
DigiCert Global G3 TLS ECC SHA384 2020 CA1
Certificate remaining
70 days
Certificate SAN
DNS:npci.org.in · DNS:assets.bhmle.npci.org.in · DNS:assets.upi.npci.org.in · DNS:base.npci.org.in · 16 more
robots and AI crawlingHTTP 200
Robots.txt
200
Well-known public paths
Present / checked
0 / 5

Website information

When was rupay.co.in registered?

Domain
rupay.co.in
Registration status
Domain registered
Registered
2010-09-24
Registrar
OVI HOSTING PVT LTD
Expires
2030-09-24
Domain age
16 years
DNSSEC
No
Registry status
client transfer prohibited

Similar sites

What sites are similar to rupay.co.in?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →