Traffic
96.47K
+36.81%MoMEstimated monthly visits
104.19K69.46K34.73K0
Global rank
328,025
Country rank · New Zealand
3,173
Category rank · Travel and Tourism
38
Average visit duration
01:46
Pages per visit
3.38
Bounce rate
42.99%
Domain age
28 years
Search share
59.0%
Traffic sources
- Search59.0%
- Direct32.6%
- Referrals3.2%
- Email2.7%
- Generative AI1.6%
- Social0.9%
- Display ads0.0%
- Other0.0%
- Paid search0.0%
Regions
- New Zealand58.4%
- India11.4%
- Australia11.3%
- United States11.0%
- United Kingdom2.4%
See how rotoruanz.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- rotoruaBRAND1.86K26.41K7%
- rainbow mountain rotorua29031094%
- rotorua accommodation2401.49K16%
- rainbow mountain walk rotorua22023096%
- rotorua hot springs1901.91K10%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 19.9 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC none
- TLS
- TLSv1.3 · 71 days
Page and SEO
- Final URL
- https://www.rotoruanz.com/
- Title
- The Official tourism website for Rotorua, New Zealand. | Rotorua NZ
- Description
- Welcome to Rotorua, New Zealand. Explore iconic geothermal parks, authentic Māori culture, outdoor adventures, wellness experiences, and unforgettable events.
- Cross-origin redirect
- Yes
- Word count
- 187
- Internal / external links
- 10 / 5
- Canonical
- https://www.rotoruanz.com/
- H1 / H2
- 0 / 2
- Images missing alt
- 4 / 5
- OG / Twitter
- OG
- OG locale
- en_GB
Technology and tracking2 tracking
- Technology clues
- jQuery · Bot protection · Cloudflare
- Tracking clues
- Google Tag Manager · Google Analytics
- External script hosts
- googletagmanager.com · code.jquery.com · google.com · cdnjs.cloudflare.com
- Social links
- facebook.com · instagram.com · youtube.com
- Server
- cloudflare
- Security headers
- 1 / 6
- Cookie
- 2（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- DKIM selectors
- selector1 · selector2 · k1 · s1 · s2
- Mail stack
- Mimecast
- IPv6
- AAAA present
- CAA issuers
- amazonaws.com · digicert.com · amazon.com · amazontrust.com · 3 more
- Site verification TXT
- Microsoft
- SOA
- ns.freeparking.co.nz
- NS
- ns.freeparking.co.nz. · ns2.freeparking.co.nz.
- MX
- 20 au-smtp-inbound-2.mimecast.com. · 20 au-smtp-inbound-1.mimecast.com.
Hosting and networkAS13335
- A
- 172.66.0.119 · 162.159.140.121
- AAAA
- 2a06:98c1:58::77 · 2606:4700:7::77
- Hosting ASN
- AS13335 · 172.66.0.0/22
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WE1
- Certificate remaining
- 71 days
- Certificate SAN
- DNS:rotoruanz.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 638
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
- Domain
- rotoruanz.com
- Registration status
- Domain registered
- Registered
- 1998-08-31
- Registrar
- Register.com - Network Solutions, LLC
- Expires
- 2027-08-30
- Domain age
- 28 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
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What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.