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rothco.com

rothco.com had about 124.69K visits in September 2026, down 1.93% from August; most traffic is search.

Rothco – Military, Tactical & Outdoor Gear Trusted Since 1953

Website traffic

How much traffic does rothco.com get?

124.69K

-1.93%MoMEstimated monthly visits
789148.21K98.81K49.4K0
Global rank

247,233

Country rank · United States

74,671

Category rank · Fashion and Apparel

2,366

Average visit duration

00:55

Pages per visit

4.22

Bounce rate

37.23%

Domain age

30 years

Search share

52.6%

Sources

Where does rothco.com's traffic come from?

  • Search
    52.6%
  • Direct
    31.1%
  • Paid search
    7.7%
  • Referrals
    4.4%
  • Display ads
    1.4%
  • Social
    1.4%
  • Generative AI
    1.2%
  • Email
    0.2%
  • Other
    0.0%

Regions

Which countries visit rothco.com?

  • United States
    63.9%
  • Canada
    5.3%
  • Germany
    2.9%
  • Brazil
    2.5%
  • South Korea
    2.5%

See how rothco.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to rothco.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. rothcoBRAND4.9K7.54K65%
  2. rn 52372 rothcoBRAND380—
  3. rothco gear bag back pack and duffle bagBRAND380—
  4. rothco mossad military gear bagBRAND380—
  5. digital camoflage shirt270—

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does rothco.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
301.4 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF
TLS
TLSv1.2 · 187 days
Page and SEO
Title
Rothco – Military, Tactical & Outdoor Gear Trusted Since 1953
Description
Rothco is the leading supplier of military, tactical, and outdoor gear, since 1953. Shop durable performance driven apparel, footwear, and gear designed for adventure, duty, and everyday wear.
Cross-origin redirect
Yes
Word count
903
Internal / external links
119 / 1
Language
en
H1 / H2
3 / 2
Images missing alt
4 / 34
Technology and tracking4 tracking
Technology clues
React · Consent manager
Tracking clues
Google Tag Manager · Google Analytics · Meta Pixel · Microsoft Clarity
External script hosts
cdn-cookieyes.com · googletagmanager.com · cdn.attn.tv · cdn.searchspring.net · cdn-widgetsrepository.yotpo.com
Social links
instagram.com
Server
nginx
Security headers
5 / 6
HSTS / CSP
HSTS
Cookie
2(Secure 2)
Email and DNS securitySet
SPF
Set
DMARC
Not found
DKIM selectors
selector1 · s1 · s2
Mail stack
Microsoft 365
IPv6
No AAAA
Site verification TXT
Google
SOA
ns-534.awsdns-02.net
NS
ns-1209.awsdns-23.org. · ns-1892.awsdns-44.co.uk. · ns-194.awsdns-24.com. · 1 more
MX
0 rothco-com.mail.protection.outlook.com.
Hosting and networkAS16509
A
77.113.136.218 · 77.113.60.19
Hosting ASN
AS16509 · 77.112.0.0/15
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
ec2-77-113-136-218.us-east-2.compute.amazonaws.com
TLS
TLSv1.2 · Verified
Certificate issuer
Amazon RSA 2048 M01
Certificate remaining
187 days
Certificate SAN
DNS:*.rothco.com · DNS:rothco.com
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 4,977
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths
Present / checked
0 / 5

Website information

When was rothco.com registered?

Domain
rothco.com
Registration status
Domain registered
Registered
1996-09-30
Registrar
Network Solutions, LLC
Expires
2030-09-29
Domain age
30 years
DNSSEC
No
Registry status
client transfer prohibited

Similar sites

What sites are similar to rothco.com?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.