Website traffic
How much traffic does roku.com get?
27.89M
+3.39%MoMEstimated monthly visits
30.49M20.32M10.16M0
Global rank
1,547
Country rank · United States
409
Category rank · Consumer Electronics
4
Average visit duration
04:36
Pages per visit
4.43
Bounce rate
38.14%
Domain age
23 years
Search share
34.2%
Sources
Where does roku.com's traffic come from?
- Direct51.5%
- Search34.2%
- Referrals6.9%
- Social2.9%
- Email2.6%
- Display ads1.3%
- Paid search0.3%
- Generative AI0.2%
- Other0.1%
Regions
Which countries visit roku.com?
- United States85.0%
- Canada1.6%
- Mexico1.3%
- India1.2%
- Brazil1.0%
See how roku.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to roku.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- rokuBRAND492.95K371.65K133%
- cineby173.82K2.54M7%
- roku loginBRAND115.56K56.32K205%
- roku channelBRAND102.54K66.63K154%
- roku tvBRAND62.18K63.63K98%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
What does roku.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 58.4 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 66 days
Page and SEOSchema 3
- Title
- Roku
- Description
- Roku provides the simplest way to stream entertainment to your TV. On your terms. With thousands of available channels to choose from.
- Cross-origin redirect
- Yes
- Word count
- 0
- Internal / external links
- 0 / 0
- Canonical
- https://intl.roku.com/intl
- Language
- en
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 0
- Schema
- ContactPoint · Organization · PostalAddress
- OG / Twitter
- OG · Twitter
- OG locale
- en_US
Technology and tracking3 tracking
- Technology clues
- Cloudflare · React · Zendesk
- Tracking clues
- Google Tag Manager · Google Analytics · Cloudflare Web Analytics
- External script hosts
- static.cloudflareinsights.com
- Server
- cloudflare
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS
- Cookie
- 2（Secure 2）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- selector1 · selector2 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Atlassian · DocuSign · Google
- SOA
- ns-144.awsdns-18.com
- NS
- ns-1104.awsdns-10.org. · ns-144.awsdns-18.com. · ns-1935.awsdns-49.co.uk. · 1 more
- MX
- 0 roku-com.mail.protection.outlook.com.
Hosting and networkAS13335
- A
- 162.159.135.11 · 162.159.136.11
- Hosting ASN
- AS13335 · 162.159.128.0/19
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WE1
- Certificate remaining
- 66 days
- Certificate SAN
- DNS:roku.com · DNS:my.roku.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 146
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths4 hits
- Present / checked
- 4 / 5
- /app-ads.txt
- Present · 11.5 KiB
- /ads.txt
- Present · 11.5 KiB
- /llms.txt
- Present · 15.3 KiB
- /.well-known/security.txt
- Present · 500 B
- llms summary
- > Roku pioneered streaming to the TV. Today, our platform reaches nearly half of U.S. broadband households — powering how people discover, watch, and enjoy entertainment on the big
- security summary
- Contact: security@roku.com · Expires: Mon, Jul 05 2027 12:00 AM (PST) · Policy: Vulnerability disclosures will be reviewed and acknowledgement of receipt within 30 days of submissi
Website information
When was roku.com registered?
- Domain
- roku.com
- Registration status
- Domain registered
- Registered
- 2004-04-03
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-04-03
- Domain age
- 23 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to roku.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.