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rockler.com

rockler.com had about 1.48M visits in September 2026, up 1.40% from August; the top source is paid search.

Woodworking Tools, Hardware, DIY Project Supplies & Plans - Rockler

Website traffic

How much traffic does rockler.com get?

1.48M

+1.40%MoMEstimated monthly visits
7891.6M1.07M534.51K0
Global rank

35,048

Country rank · United States

7,361

Category rank · Home and Garden

76

Average visit duration

02:31

Pages per visit

3.28

Bounce rate

43.91%

Domain age

29 years

Search share

21.3%

Sources

Where does rockler.com's traffic come from?

  • Paid search
    33.3%
  • Direct
    24.4%
  • Search
    21.3%
  • Referrals
    5.2%
  • Email
    5.1%
  • Display ads
    4.6%
  • Social
    4.3%
  • Other
    1.1%
  • Generative AI
    0.8%

Regions

Which countries visit rockler.com?

  • United States
    93.7%
  • Canada
    0.9%
  • Mexico
    0.4%
  • Australia
    0.3%
  • Malaysia
    0.2%

See how rockler.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to rockler.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. rocklerBRAND23.61K17.95K132%
  2. rockler woodworkingBRAND5.63K5.68K99%
  3. rockler woodworking and hardwareBRAND2.36K1.92K123%
  4. product1.46K17.78M0%
  5. rockelr1.44K860167%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does rockler.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
1.4 MiB
Hosting
FASTLY · AS54113
Email authentication
SPF · DMARC none
TLS
TLSv1.3 · 62 days
Page and SEOSchema 11
Title
Woodworking Tools, Hardware, DIY Project Supplies & Plans - Rockler
Description
Your best source for high quality & innovative woodworking tools, finishing supplies, hardware, lumber & know-how. Find everything you need to make your next project a success. Family-owned since 1954.
Cross-origin redirect
Yes
Word count
5,920
Internal / external links
468 / 8
Canonical
https://www.rockler.com/
Language
en
H1 / H2
1 / 21
Images missing alt
11 / 187
Schema
BreadcrumbList · ContactPoint · ImageObject · Language · ListItem · OpeningHoursSpecification · 5 more
OG / Twitter
OG · Twitter
Technology and tracking1 tracking
Technology clues
Bootstrap · jQuery · PayPal · Bot protection · Consent manager
Tracking clues
Google Tag Manager
External script hosts
admin-pipeline.upsun-us.observability-pipeline.blackfire.io · script.crazyegg.com · hello.zonos.com · cdn.searchspring.net
Social links
instagram.com · youtube.com · instagram.com · instagram.com · instagram.com · facebook.com · x.com
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · none
DKIM selectors
Not found
IPv6
No AAAA
Site verification TXT
Apple · Facebook · Google
SOA
cecelia.ns.cloudflare.com
NS
cecelia.ns.cloudflare.com. · mack.ns.cloudflare.com.
MX
10 smtp1-msp.securence.com. · 20 smtp1-mke.securence.com.
Hosting and networkAS54113
A
151.101.66.216
Hosting ASN
AS54113 · 151.101.64.0/22
Hosting organization
FASTLY - Fastly, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
YR1
Certificate remaining
62 days
Certificate SAN
DNS:pre-live-pro.rockler.com · DNS:pre-live.rockler.com · DNS:rockler.com · DNS:rocklerpro.com · 2 more
Well-known public paths
Present / checked
0 / 5

Website information

When was rockler.com registered?

Domain
rockler.com
Registration status
Domain registered
Registered
1997-06-12
Registrar
Network Solutions, LLC
Expires
2030-06-11
Domain age
29 years
DNSSEC
No
Registry status
client transfer prohibited

Similar sites

What sites are similar to rockler.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.