Website traffic
How much traffic does rockauto.com get?
21.98M
-7.27%MoMEstimated monthly visits
25.6M17.07M8.53M0
Global rank
1,469
Country rank · United States
403
Category rank · Automotive Industry
2
Average visit duration
06:16
Pages per visit
8.40
Bounce rate
36.71%
Domain age
27 years
Search share
31.7%
Sources
Where does rockauto.com's traffic come from?
- Direct56.4%
- Search31.7%
- Referrals4.8%
- Social3.2%
- Email2.5%
- Display ads0.7%
- Paid search0.4%
- Generative AI0.3%
- Other0.0%
Regions
Which countries visit rockauto.com?
- United States72.7%
- Canada12.1%
- Mexico6.4%
- El Salvador0.9%
- South Korea0.5%
See how rockauto.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to rockauto.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- rockautoBRAND1.34M547.39K245%
- rock autoBRAND403.66K214.84K188%
- rockauto partsBRAND106.05K45.42K234%
- rockauto .comBRAND34.37K17.48K197%
- rockauto canadaBRAND12.81K6.88K186%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does rockauto.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 566.7 KiB
- Hosting
- TDS-AS · AS4181
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 108 days
Page and SEO
- Final URL
- https://www.rockauto.com/
- Title
- RockAuto | All The Parts Your Car Will Ever Need
- Description
- Auto Parts for Your Vehicle at Reliably Low Prices. Fast Online Catalog. DIY-Easy. Your Choice of Quality. Full Manufacturer Warranty.
- Cross-origin redirect
- Yes
- Word count
- 816
- Internal / external links
- 322 / 0
- Canonical
- https://www.rockauto.com/
- Language
- en
- H1 / H2
- 1 / 0
- Images missing alt
- 8 / 799
- Hreflang
- en · es · de · fr
Technology and tracking3 technologies
- Technology clues
- jQuery · PayPal · Bot protection
- Server
- nginx
- Security headers
- 1 / 6
- Cookie
- 10（Secure 10）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- default
- IPv6
- No AAAA
- CAA issuers
- comodoca.com
- SOA
- ns10.digicertdns.com
- NS
- ns3.dnsmadeeasy.com. · ns1.dnsmadeeasy.com. · ns2.dnsmadeeasy.com. · 2 more
- MX
- 100 list.rockauto.com. · 20 mail2.rockauto.com. · 10 mail.rockauto.com.
Hosting and networkAS4181
- A
- 135.135.84.150
- Hosting ASN
- AS4181 · 135.134.0.0/15
- Hosting organization
- TDS-AS - TDS TELECOM
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- www1.rockauto.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Sectigo Public Server Authentication CA DV R36
- Certificate remaining
- 108 days
- Certificate SAN
- DNS:*.rockauto.com · DNS:rockauto.com
robots and AI crawling3 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 3
- AI explicitly allowed
- 0
- Disallow examples
- ClaudeBot · GoogleOther · Bytespider
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was rockauto.com registered?
- Domain
- rockauto.com
- Registration status
- Domain registered
- Registered
- 1999-05-27
- Registrar
- GoDaddy.com, LLC
- Expires
- 2027-05-27
- Domain age
- 27 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client renew prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to rockauto.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.