Traffic
1.13M
+12.86%MoMEstimated monthly visits
1.22M816.33K408.17K0
Global rank
37,589
Country rank · United Kingdom
1,859
Category rank · Universities and Colleges
42
Average visit duration
04:32
Pages per visit
5.75
Bounce rate
39.75%
Search share
36.7%
Traffic sources
- Direct41.1%
- Search36.7%
- Referrals11.4%
- Email4.6%
- Social2.6%
- Paid search1.3%
- Generative AI1.2%
- Display ads1.1%
- Other0.0%
Regions
- United Kingdom69.5%
- United States5.6%
- India2.1%
- Kenya1.9%
- Canada1.2%
See how reading.ac.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- university of reading7.95K16.07K50%
- risis7.64K7.41K103%
- risis portal6.1K3.04K201%
- reading university3.96K7.15K55%
- blackboard3.72K1.55M0%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProWebsite information
- Domain
- reading.ac.uk
- Registration status
- Registration status unconfirmed
Similar sites
Website reports in the same category, with nearby monthly visits.
Compare traffic →What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.