Website traffic
How much traffic does rapala.com get?
177.69K
+8.96%MoMEstimated monthly visits
210.65K140.43K70.22K0
Global rank
183,441
Country rank · United States
45,556
Category rank · Sports
784
Average visit duration
01:56
Pages per visit
4.64
Bounce rate
36.53%
Domain age
31 years
Search share
57.0%
Sources
Where does rapala.com's traffic come from?
- Search57.0%
- Direct30.7%
- Social4.7%
- Referrals2.9%
- Email1.9%
- Display ads1.6%
- Generative AI1.2%
- Paid search0.0%
- Other0.0%
Regions
Which countries visit rapala.com?
- United States78.9%
- Canada2.7%
- Indonesia1.6%
- Brazil1.4%
- Russia1.0%
See how rapala.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to rapala.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- rapalaBRAND4.37K8.95K49%
- rapala cruch cityBRAND810650125%
- rapala magnum x rap sizesBRAND460240192%
- strikemaster4301.26K34%
- rapala x rap jerkbaitBRAND43051084%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does rapala.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 506.3 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC none
- TLS
- TLSv1.3 · 39 days
Page and SEOSchema 2
- Final URL
- https://www.rapala.com/us_en/
- Title
- Official Rapala® USA Site | Lures, Fillet Knives & Fishing Tools
- Description
- Rapala® has been the world's favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can't resist.
- Cross-origin redirect
- Yes
- Word count
- 120
- Internal / external links
- 35 / 7
- Canonical
- https://www.rapala.com/us_en/rapala
- Language
- en
- H1 / H2
- 1 / 8
- Images missing alt
- 0 / 11
- Schema
- Organization · PostalAddress
- OG / Twitter
- OG · Twitter
- Feed / Manifest / AMP
- Manifest
Technology and tracking5 technologies
- Technology clues
- Contentful · PayPal · Hotjar · Bot protection · Consent manager
- External script hosts
- cdn.jsdelivr.net · challenges.cloudflare.com
- Generator
- Vue Storefront
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- DKIM selectors
- default · selector1 · selector2 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Google · Microsoft
- SOA
- udns1.cscdns.net
- NS
- udns1.cscdns.net. · udns2.cscdns.uk.
- MX
- 0 rapala-com.mail.protection.outlook.com.
Hosting and networkAS16509
- A
- 3.75.157.76 · 63.179.220.137
- Hosting ASN
- AS16509 · 3.64.0.0/12
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- ec2-3-75-157-76.eu-central-1.compute.amazonaws.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YR1
- Certificate remaining
- 39 days
- Certificate SAN
- DNS:app.prod.rapalatech.link · DNS:rapala.ca · DNS:rapala.co.uk · DNS:rapala.com · 13 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 2,040
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /.well-known/security.txt
- Present · 210 B
- security summary
- Contact: mailto:security@vaimo.com · Expires: 2025-07-31T07:00:00.000Z · Preferred-Languages: en
Website information
When was rapala.com registered?
- Domain
- rapala.com
- Registration status
- Domain registered
- Registered
- 1996-01-27
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-01-28
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to rapala.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.