Website traffic
How much traffic does rakuten.com get?
180.25M
-3.34%MoMEstimated monthly visits
202.94M135.29M67.65M0
Global rank
267
Country rank · Japan
42
Category rank · Coupons and Rebates
1
Average visit duration
02:25
Pages per visit
2.17
Bounce rate
51.46%
Domain age
29 years
Search share
4.6%
Sources
Where does rakuten.com's traffic come from?
- Other59.9%
- Direct16.2%
- Referrals9.4%
- Search4.6%
- Display ads4.3%
- Email2.6%
- Paid search1.8%
- Social1.1%
- Generative AI0.2%
Regions
Which countries visit rakuten.com?
- Japan60.4%
- United States33.7%
- France2.8%
- Taiwan0.4%
- South Korea0.3%
See how rakuten.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to rakuten.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- rakutenBRAND731.09K1.14M64%
- free shipping deals131.7K1.77M8%
- discount codes48.9K3.1M2%
- ebates40.28K50.04K81%
- ふるさと納税 シミュレーション37.87K180.03K21%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does rakuten.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 1.9 MiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.2 · 156 days
Page and SEOSchema 2
- Final URL
- https://www.rakuten.com/
- Title
- Coupons, Promo Codes & Cash Back | Rakuten
- Description
- Since 1999, we've paid our members over $3.6 Billion in Cash Back. Join now for an extra 10% Cash Back boost. Shop 3,500+ stores using coupons or cash back!
- Cross-origin redirect
- Yes
- Word count
- 1,409
- Internal / external links
- 93 / 24
- Canonical
- https://www.rakuten.com/
- H1 / H2
- 1 / 7
- Images missing alt
- 0 / 107
- Schema
- SearchAction · WebSite
- Hreflang
- fr · en
- OG / Twitter
- OG · Twitter
- OG locale
- en_US
Technology and tracking1 tracking
- Technology clues
- Next.js · PayPal · Bot protection
- Tracking clues
- Meta Pixel
- External script hosts
- static.rakuten.com
- Social links
- instagram.com · tiktok.com · facebook.com · x.com · youtube.com · linkedin.com
- Server
- nginx
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- selector2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Apple · Atlassian · DocuSign · Google
- SOA
- ns.rakuten.co.jp
- NS
- a3-66.akam.net. · a2-65.akam.net. · a12-67.akam.net. · 3 more
- MX
- 0 rakuten-com.mail.protection.outlook.com.
Hosting and networkAS16509
- A
- 216.238.190.102 · 216.238.190.103
- Hosting ASN
- AS16509 · 216.238.190.0/24
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- DigiCert Global G2 TLS RSA SHA256 2020 CA1
- Certificate remaining
- 156 days
- Certificate SAN
- DNS:*.rakuten.com · DNS:rakuten.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 15
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths2 hits
- Present / checked
- 2 / 5
- /app-ads.txt
- Present · 2.7 KiB
- /ads.txt
- Present · 48.8 KiB
Website information
When was rakuten.com registered?
- Domain
- rakuten.com
- Registration status
- Domain registered
- Registered
- 1997-09-12
- Registrar
- MarkMonitor Inc.
- Expires
- 2028-09-11
- Domain age
- 29 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to rakuten.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.