Website traffic
How much traffic does rai.it get?
4.94M
-10.00%MoMEstimated monthly visits
6.38M4.26M2.13M0
Global rank
11,158
Country rank · Italy
292
Category rank · TV Movies and Streaming
13
Average visit duration
04:45
Pages per visit
3.88
Bounce rate
47.42%
Domain age
31 years
Search share
44.3%
Sources
Where does rai.it's traffic come from?
- Search44.3%
- Direct43.3%
- Referrals5.2%
- Social3.4%
- Generative AI1.3%
- Paid search1.2%
- Email1.0%
- Display ads0.3%
- Other0.0%
Regions
Which countries visit rai.it?
- Italy88.9%
- United States0.8%
- Slovenia0.7%
- France0.7%
- Colombia0.7%
See how rai.it compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to rai.it?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- programmi tv124.95K155.6K80%
- televideo105.28K40.97K257%
- raiBRAND76.31K103.68K74%
- rai lavora con noiBRAND42.03K22.43K187%
- classifica di serieb40.07K408.47K10%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does rai.it show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 23.9 KiB
- Hosting
- RAI-AS RAI RadioTelevisione Italiana SPA · AS8234
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 90 days
Page and SEO
- Final URL
- https://www.rai.it/
- Title
- Rai.it
- Description
- News, intrattenimento, sport, cultura e tanto altro. Tutta la nostra offerta dedicata a te
- Cross-origin redirect
- Yes
- Word count
- 18
- Internal / external links
- 0 / 0
- Canonical
- https://www.rai.it/
- Language
- it
- H1 / H2
- 1 / 0
- Images missing alt
- 0 / 0
- OG / Twitter
- OG · Twitter
Technology and tracking1 tracking
- Tracking clues
- Google Tag Manager
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1 · selector2
- IPv6
- No AAAA
- Site verification TXT
- Apple · DocuSign · Google · Microsoft
- SOA
- ns.rai.it
- NS
- ns.rai.it. · ns2.rai.it.
- MX
- 10 relay.rai.it. · 100 relay20.rai.it. · 100 relay30.rai.it. · 6 more
Hosting and networkAS8234
- A
- 212.162.68.90
- Hosting ASN
- AS8234 · 212.162.64.0/18
- Hosting organization
- RAI-AS RAI RadioTelevisione Italiana SPA
- Hosting country
- IT
- BGP announcement
- Yes
- Reverse DNS
- www.milluminodimeno.rai.it · www.raiperlasostenibilita.rai.it · rai24.it · raisound.it · 1 more
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GeoTrust TLS RSA CA G1
- Certificate remaining
- 90 days
- Certificate SAN
- DNS:raiplay.it · DNS:www.rainews.it · DNS:www.raiplay.it · DNS:rai.it · 10 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths2 hits
- Present / checked
- 2 / 5
- /app-ads.txt
- Present · 336 B
- /ads.txt
- Present · 336 B
Website information
When was rai.it registered?
- Domain
- rai.it
- Registration status
- Domain registered
- Registered
- 1996-01-29
- Domain age
- 31 years
- Registry status
- ok
Similar sites
What sites are similar to rai.it?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.