Website traffic
How much traffic does purple.com get?
1.72M
-19.67%MoMEstimated monthly visits
2.85M1.9M950.48K0
Global rank
34,938
Country rank · United States
7,545
Category rank · Home and Garden
144
Average visit duration
01:44
Pages per visit
2.48
Bounce rate
53.19%
Domain age
32 years
Search share
29.9%
Sources
Where does purple.com's traffic come from?
- Search29.9%
- Paid search23.6%
- Direct20.5%
- Display ads11.9%
- Social6.0%
- Referrals3.0%
- Email2.4%
- Other2.2%
- Generative AI0.4%
Regions
Which countries visit purple.com?
- United States86.3%
- Canada2.7%
- India1.1%
- United Kingdom1.0%
- Germany0.6%
See how purple.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to purple.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- purple mattressBRAND81.64K48.28K169%
- purple pillowBRAND32.34K24.65K131%
- purpleBRAND14.16K339.83K4%
- purple harmony pillowBRAND3.23K8.53K38%
- helix mattressBRAND2.7K32.16K8%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does purple.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 538.9 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 46 days
Page and SEOSchema 6
- Final URL
- https://purple.com/
- Title
- Shop Purple Mattresses: Less pain. Better sleep.
- Description
- Experience less pain, better sleep with Purple. Our GelFlex Grid mattresses, pillows, and seat cushions offer cooling comfort and support. Free shipping.
- Cross-origin redirect
- No
- Word count
- 1,868
- Internal / external links
- 51 / 8
- Canonical
- https://purple.com/
- Language
- en
- H1 / H2
- 1 / 9
- Images missing alt
- 0 / 8
- Schema
- Brand · ContactPoint · ImageObject · ItemList · Organization · WebPage
- OG / Twitter
- OG
Technology and tracking1 tracking
- Technology clues
- Cloudflare · jQuery · React · PayPal · Zendesk · Bot protection
- Tracking clues
- Cloudflare Web Analytics
- External script hosts
- collect.purple.com · static.cloudflareinsights.com
- Social links
- facebook.com · instagram.com · tiktok.com · youtube.com · x.com
- Generator
- Drupal 11 (https://www.drupal.org); Commerce 3
- Server
- cloudflare
- Security headers
- 2 / 6
- Alt-Svc
- Set
- Cookie
- 2（Secure 2）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- google · selector2 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- AAAA present
- Site verification TXT
- Adobe · Apple · Atlassian · Google · Stripe
- SOA
- jay.ns.cloudflare.com
- NS
- jay.ns.cloudflare.com. · zita.ns.cloudflare.com.
- MX
- 0 purple-com.mail.protection.outlook.com.
Hosting and networkAS13335
- A
- 104.18.7.153 · 104.18.6.153
- AAAA
- 2606:4700::6812:799 · 2606:4700::6812:699
- Hosting ASN
- AS13335 · 104.18.0.0/20
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE1
- Certificate remaining
- 46 days
- Certificate SAN
- DNS:purple.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 485
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 23.0 KiB
- llms summary
- > Purple is a leading comfort innovation company known for its proprietary GelFlex® Grid mattresses, pillows, bed frames, seat cushions, and bedding designed to improve sleep throu
Website information
When was purple.com registered?
- Domain
- purple.com
- Registration status
- Domain registered
- Registered
- 1994-08-31
- Registrar
- Cloudflare, Inc.
- Expires
- 2028-08-30
- Domain age
- 32 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to purple.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.