Traffic
82.07K
-1.60%MoMEstimated monthly visits
103.47K68.98K34.49K0
Global rank
364,606
Country rank · Australia
13,927
Category rank · Pets
13
Average visit duration
00:45
Pages per visit
3.40
Bounce rate
39.95%
Search share
57.7%
Traffic sources
- Search57.7%
- Direct34.1%
- Referrals4.8%
- Social1.8%
- Paid search1.1%
- Display ads0.2%
- Email0.2%
- Other0.1%
- Generative AI0.1%
Regions
- Australia38.9%
- United States14.4%
- Vietnam13.4%
- Russia6.2%
- Philippines3.1%
See how purina.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- cat breeds89099.7K1%
- cutest cat breeds6503.78K17%
- dog breeds580114.51K1%
- maine coon490305.71K0%
- felix cat food3803.24K12%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 97.8 KiB
- Hosting
- AMAZON-AES · AS14618
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.2 · 32 days
Page and SEOSchema 4
- Final URL
- https://www.purina.com.au/
- Title
- Nestle Purina Australia | Cat Food, Dog Food & Pet Care Products
- Description
- Find the right Purina dog food, cat food, treats, and care products designed for your dog or cat. Learn more with Purina Australia today.
- Cross-origin redirect
- Yes
- Word count
- 820
- Internal / external links
- 92 / 6
- Canonical
- https://www.purina.com.au/
- Language
- en
- H1 / H2
- 1 / 7
- Images missing alt
- 2 / 23
- Schema
- Article · Organization · Person · WebPage
- Hreflang
- en-au
Technology and tracking4 tracking
- Technology clues
- Cloudflare
- Tracking clues
- Google Tag Manager · Google Analytics · Meta Pixel · Cloudflare Web Analytics
- External script hosts
- cdns.au1.gigya.com · googletagmanager.com · apps.bazaarvoice.com · cdn.cquotient.com · static.cloudflareinsights.com
- Social links
- facebook.com · instagram.com · youtube.com
- Server
- cloudflare
- Security headers
- 2 / 6
- HSTS / CSP
- CSP
- Cookie
- 5（Secure 5）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- Not found
- IPv6
- No AAAA
- Site verification TXT
- Facebook · Google
- SOA
- ctrdns1.nestle.com
- NS
- amsdns1.nestle.com. · aoadns1.nestle.com. · ctrdns1.nestle.com. · 1 more
- MX
- 10 mailscanner.safecom.com.au.
Hosting and networkAS14618
- A
- 35.171.238.11 · 3.224.123.132
- Hosting ASN
- AS14618 · 35.168.0.0/13
- Hosting organization
- AMAZON-AES - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- ec2-35-171-238-11.compute-1.amazonaws.com
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- YR2
- Certificate remaining
- 32 days
- Certificate SAN
- DNS:purina.com.au
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 923
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
- Domain
- purina.com.au
- Registration status
- Domain registered
- Registrar
- Tucows (Australia) Pty Ltd trading as OpenSRS
- Registry status
- serverRenewProhibited · clientUpdateProhibited
Similar sites
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.