Website traffic
How much traffic does pura.com get?
1.39M
+30.23%MoMEstimated monthly visits
1.5M1M501.14K0
Global rank
38,093
Country rank · United States
7,846
Category rank · Home and Garden
83
Average visit duration
03:16
Pages per visit
3.37
Bounce rate
46.47%
Domain age
31 years
Search share
15.2%
Sources
Where does pura.com's traffic come from?
- Direct27.9%
- Paid search19.6%
- Search15.2%
- Email10.8%
- Social10.0%
- Display ads7.1%
- Referrals4.9%
- Other3.9%
- Generative AI0.6%
Regions
Which countries visit pura.com?
- United States92.5%
- United Kingdom0.6%
- Spain0.6%
- Canada0.5%
- India0.5%
See how pura.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to pura.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- puraBRAND35.72K30.97K115%
- purasBRAND1.88K2.8K67%
- pura diffuserBRAND1.65K2.04K81%
- pura scentsBRAND1.27K1.45K88%
- pura car diffuserBRAND1.05K1.46K72%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does pura.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- DNSSEC
- HTTP
- 200
- Page size
- 376.4 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 30 days
Page and SEOSchema 7
- Final URL
- https://pura.com/
- Title
- Pura — Discover Your Signature Scent
- Description
- Shop Pura's collection of luxury home fragrances, diffusers, and signature scents.
- Cross-origin redirect
- No
- Word count
- 538
- Internal / external links
- 49 / 5
- Canonical
- https://pura.com/
- Language
- en
- H1 / H2
- 1 / 10
- Images missing alt
- 3 / 33
- Schema
- BreadcrumbList · EntryPoint · ImageObject · ListItem · Organization · SearchAction · 1 more
- OG / Twitter
- OG · Twitter
- Feed / Manifest / AMP
- Manifest
Technology and tracking2 tracking
- Technology clues
- Shopify · React · Cloudflare
- Tracking clues
- Google Analytics · Google Ads
- Social links
- instagram.com · tiktok.com · facebook.com
- Server
- cloudflare
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 4（Secure 4）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- Mail stack
- Google Workspace
- IPv6
- AAAA present
- DNSSEC
- DNSKEY · AD
- CAA issuers
- amazon.com · comodoca.com · digicert.com · letsencrypt.org · 2 more
- Site verification TXT
- Adobe · Apple · Atlassian · DocuSign · Google · Microsoft
- SOA
- amy.ns.cloudflare.com
- NS
- amy.ns.cloudflare.com. · ridge.ns.cloudflare.com.
- MX
- 5 aspmx.l.google.com. · 10 alt1.aspmx.l.google.com. · 20 alt2.aspmx.l.google.com. · 2 more
Hosting and networkAS13335
- A
- 23.227.38.65
- AAAA
- 2620:127:f00f:5::
- Hosting ASN
- AS13335 · 23.227.38.0/23
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- CA
- BGP announcement
- Yes
- Reverse DNS
- myshopify.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE2
- Certificate remaining
- 30 days
- Certificate SAN
- DNS:pura.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 3
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths2 hits
- Present / checked
- 2 / 5
- /.well-known/security.txt
- Present · 88 B
- /llms.txt
- Present · 2.3 KiB
- llms summary
- > Pura makes smart home fragrance diffusers and offers 300+ premium, non-toxic scents from iconic brands. Controlled via a mobile app — schedule, automate, and customize your scent
- security summary
- Contact: mailto:security@pura.com · Expires: 2026-10-01T00:00:00Z · Preferred-Languages: en
Website information
When was pura.com registered?
- Domain
- pura.com
- Registration status
- Domain registered
- Registered
- 1995-08-25
- Registrar
- Cloudflare, Inc.
- Expires
- 2027-08-24
- Domain age
- 31 years
- DNSSEC
- Yes
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to pura.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.