Website traffic
How much traffic does prudential.com get?
1.96M
+2.14%MoMEstimated monthly visits
2.21M1.48M737.68K0
Global rank
18,667
Country rank · United States
4,107
Category rank · Finance
57
Average visit duration
04:56
Pages per visit
7.97
Bounce rate
32.09%
Domain age
32 years
Search share
23.1%
Sources
Where does prudential.com's traffic come from?
- Direct56.8%
- Search23.1%
- Referrals7.7%
- Email6.0%
- Paid search3.0%
- Display ads1.6%
- Social1.6%
- Generative AI0.3%
- Other0.0%
Regions
Which countries visit prudential.com?
- United States89.2%
- Japan5.8%
- Mexico1.8%
- Brazil0.5%
- United Kingdom0.3%
See how prudential.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to prudential.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- prudentialBRAND52.78K134.52K39%
- prudential loginBRAND43.98K52.63K84%
- prudential life insuranceBRAND9.74K8.11K120%
- prudential life insurance loginBRAND9.14K6.38K143%
- プルデンシャル6.21K28.73K22%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does prudential.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 130.6 KiB
- Hosting
- PRUASN · AS6253
- Email authentication
- SPF · DMARC none
Page and SEO
- Final URL
- https://www.prudential.com/
- Title
- Invest, Insure, Retire and Plan | Prudential Financial
- Description
- Helping individuals and institutions improve their financial wellness through life & health insurance, retirement services, annuities and investment products.
- Cross-origin redirect
- Yes
- Word count
- 1,410
- Internal / external links
- 50 / 2
- Canonical
- https://www.prudential.com/
- Language
- en-US
- H1 / H2
- 0 / 13
- Images missing alt
- 4 / 6
Technology and tracking2 technologies
- Technology clues
- jQuery · Consent manager
- External script hosts
- ajax.googleapis.com · assets.adobedtm.com
- Security headers
- 5 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 3（Secure 0）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- IPv6
- No AAAA
- CAA issuers
- awstrust.com · amazonaws.com · globalsign.com · digicert.com · 3 more
- Site verification TXT
- Adobe · Apple · Atlassian · DocuSign · Google · Microsoft · 1 more
- SOA
- ns2.prudential.com
- NS
- ns1.a2.impervasecuredns.net. · ns1.a1.impervasecuredns.net. · ns1.a0.impervasecuredns.net.
- MX
- 10 pa-mailgate2.prudential.com. · 90 mn-mailgate.prudential.com. · 10 mailgate2.prudential.com. · 4 more
Hosting and networkAS6253
- A
- 161.151.208.41 · 161.151.112.45
- Hosting ASN
- AS6253 · 161.151.208.0/22
- Hosting organization
- PRUASN - The Prudential Insurance Company of America
- Hosting country
- US
- BGP announcement
- Yes
robots and AI crawling3 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 888
- AI explicitly disallowed
- 3
- AI explicitly allowed
- 13
- Disallow examples
- GPTBot · Google-Extended · CCBot
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was prudential.com registered?
- Domain
- prudential.com
- Registration status
- Domain registered
- Registered
- 1994-06-22
- Registrar
- MarkMonitor Inc.
- Expires
- 2027-06-21
- Domain age
- 32 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited
Similar sites
What sites are similar to prudential.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.