Website traffic
How much traffic does protective.com get?
525.6K
-3.42%MoMEstimated monthly visits
587.73K391.82K195.91K0
Global rank
77,361
Country rank · United States
15,592
Category rank · Insurance
210
Average visit duration
03:33
Pages per visit
4.56
Bounce rate
31.11%
Domain age
31 years
Search share
16.5%
Sources
Where does protective.com's traffic come from?
- Direct61.5%
- Search16.5%
- Referrals5.4%
- Social5.1%
- Email4.5%
- Paid search3.7%
- Display ads2.8%
- Generative AI0.5%
- Other0.0%
Regions
Which countries visit protective.com?
- United States97.8%
- Canada0.3%
- India0.2%
- Philippines0.2%
- Brazil0.2%
See how protective.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to protective.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- protective life insuranceBRAND18.97K17.96K106%
- protective life insurance loginBRAND5.26K2.82K187%
- protective lifeBRAND2.84K3.11K91%
- www.myaccount.protective/loginBRAND1.87K1.1K170%
- protective life agent portalBRAND1.23K130946%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does protective.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 123.6 KiB
- Hosting
- MICROSOFT-CORP-MSN-AS-BLOCK · AS8075
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 176 days
Page and SEO
- Final URL
- https://www.protective.com/
- Title
- Protective | Affordable life insurance & annuities
- Description
- Protect life's moments with confidence. Explore life insurance, annuities, employee benefits and asset protection solutions from Protective.
- Cross-origin redirect
- Yes
- Word count
- 672
- Internal / external links
- 61 / 9
- Canonical
- https://www.protective.com/
- Language
- en
- H1 / H2
- 1 / 5
- Images missing alt
- 0 / 18
- OG / Twitter
- OG · Twitter
Technology and tracking1 tracking
- Technology clues
- Next.js · React · Bot protection
- Tracking clues
- Google Tag Manager
- Social links
- youtube.com · linkedin.com · facebook.com · twitter.com · instagram.com
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS
- Cookie
- 1（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- s1 · s2
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- Site verification TXT
- Facebook · Google · Microsoft
- SOA
- dns1.cscdns.net
- NS
- dns1.cscdns.net. · dns2.cscdns.net.
- MX
- 10 mxa-0032b201.gslb.pphosted.com. · 30 mxb-0032b201.gslb.pphosted.com.
Hosting and networkAS8075
- A
- 40.71.11.145
- Hosting ASN
- AS8075 · 40.68.0.0/14
- Hosting organization
- MICROSOFT-CORP-MSN-AS-BLOCK - Microsoft Corporation
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Sectigo Public Server Authentication CA OV R36
- Certificate remaining
- 176 days
- Certificate SAN
- DNS:protective.com · DNS:1stprotective.com · DNS:allstate.protective.com · DNS:allstatepibcalculator.myprotective.com · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 400
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was protective.com registered?
- Domain
- protective.com
- Registration status
- Domain registered
- Registered
- 1995-04-11
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-04-12
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to protective.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.