Traffic
68.25K
+2.09%MoMEstimated monthly visits
73.71K49.14K24.57K0
Global rank
535,539
Country rank · United States
160,661
Category rank · Investing
1,283
Average visit duration
00:34
Pages per visit
1.87
Bounce rate
47.82%
Domain age
6.3 years
Search share
31.3%
Traffic sources
- Search31.3%
- Direct29.2%
- Paid search16.0%
- Referrals13.1%
- Display ads5.5%
- Other1.5%
- Generative AI1.5%
- Email1.2%
- Social0.7%
Regions
- United States76.3%
- India4.7%
- Malaysia3.1%
- Germany2.7%
- United Kingdom1.8%
See how principalam.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- principalBRAND1.75K247.02K1%
- principal asset managementBRAND5201.07K49%
- principal yldBRAND35040088%
- investco etfs31033094%
- principlal3001.31K23%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Hosting ASN
- HTTP
- 200
- Page size
- 3.0 KiB
- Hosting
- FASTLY · AS54113
- TLS
- TLSv1.3 · 89 days
Page and SEO
- Final URL
- https://principalam.com/
- Title
- Client Challenge
- Cross-origin redirect
- No
- Word count
- 35
- Internal / external links
- 0 / 0
- Language
- en
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 0
Technology and tracking
- Server
- Varnish
- Security headers
- 0 / 6
- Cookie
- 1（Secure 0）
Email and DNS security
- SPF
- Not found
- DMARC
- Not found
- DKIM selectors
- Not found
- IPv6
- AAAA present
- Site verification TXT
- SOA
- ns1.principal.com
- NS
- authns1.centurylink.net. · auth20.ns.wcom.com. · auth40.ns.uu.net. · 1 more
Hosting and networkAS54113
- A
- 23.185.0.4
- AAAA
- 2620:12a:8001::4 · 2620:12a:8000::4
- Hosting ASN
- AS54113 · 23.185.0.0/24
- Hosting organization
- FASTLY - Fastly, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert Global G2 TLS RSA SHA256 2020 CA1
- Certificate remaining
- 89 days
- Certificate SAN
- DNS:principalam.com · DNS:www.principalam.com · DNS:principaletfs.com · DNS:www.principalglobal.com · 2 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Sitemap
- Discovered
Well-known public paths
- Present / checked
- 0 / 5
Website information
- Domain
- principalam.com
- Registration status
- Domain registered
- Registered
- 2020-07-02
- Registrar
- Network Solutions, LLC
- Expires
- 2027-07-02
- Domain age
- 6.3 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
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What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.