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prima.it

prima.it had about 3.03M visits in September 2026, up 21.67% from August; the top source is direct.

Assicurazioni online per auto, moto e casa - Prima.it

Website traffic

How much traffic does prima.it get?

3.03M

+21.67%MoMEstimated monthly visits
7893.55M2.37M1.18M0
Global rank

13,352

Country rank · Italy

333

Category rank · Insurance

1

Average visit duration

07:15

Pages per visit

7.69

Bounce rate

31.23%

Domain age

13 years

Search share

20.3%

Sources

Where does prima.it's traffic come from?

  • Direct
    42.3%
  • Search
    20.3%
  • Email
    15.8%
  • Paid search
    13.2%
  • Referrals
    3.9%
  • Social
    1.6%
  • Display ads
    1.1%
  • Generative AI
    0.9%
  • Other
    0.8%

Regions

Which countries visit prima.it?

  • Italy
    99.1%
  • United States
    0.2%
  • Switzerland
    0.2%
  • United Kingdom
    0.1%
  • Netherlands
    0.1%

See how prima.it compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to prima.it?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. prima assicurazioniBRAND166.05K146.72K113%
  2. prima assicurazioneBRAND136.67K40.18K340%
  3. primaBRAND53.88K183.24K29%
  4. assicurazione autoBRAND10.5K43.21K24%
  5. prima assicurazioni loginBRAND3.4K3.43K99%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does prima.it show publicly?

Partially available
  • Email authentication
  • Hosting ASN
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC none
TLS
TLSv1.3 · 55 days
Email and DNS securitySet
SPF
Set
DMARC
Set · none
DKIM selectors
google · k1
Mail stack
Google Workspace
IPv6
No AAAA
Site verification TXT
Apple · Atlassian · Facebook · Google · Microsoft
SOA
liz.ns.cloudflare.com
NS
liz.ns.cloudflare.com. · newt.ns.cloudflare.com.
MX
1 aspmx.l.google.com. · 10 aspmx2.googlemail.com. · 10 aspmx3.googlemail.com. · 2 more
Hosting and networkAS13335
A
82.26.156.4 · 82.26.156.3 · 82.26.156.2 · 82.26.156.1
Hosting ASN
AS13335 · 82.26.156.0/24
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
GB
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
YE1
Certificate remaining
55 days
Certificate SAN
DNS:prima.it
Well-known public paths1 hits
Present / checked
1 / 1
/.well-known/security.txt
Present · 155 B
security summary
Contact: mailto:security-report@prima.it · Policy: https://www.helloprima.com/security · Preferred-Languages: en, it

Website information

When was prima.it registered?

Domain
prima.it
Registration status
Domain registered
Registered
2013-11-26
Domain age
13 years
Registry status
ok

Similar sites

What sites are similar to prima.it?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →