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prfo.com

prfo.com had about 317.34K visits in September 2026, up 27.10% from August; the top source is search.

PRFO Sports | Outdoor Gear & Apparel - Since 1989

Traffic

317.34K

+27.10%MoMEstimated monthly visits
789342.73K228.49K114.24K0
Global rank

106,162

Country rank · Canada

3,425

Category rank · Sports

96

Average visit duration

02:31

Pages per visit

5.61

Bounce rate

40.20%

Domain age

22 years

Search share

28.9%

Traffic sources

  • Search
    28.9%
  • Direct
    26.1%
  • Referrals
    16.9%
  • Paid search
    11.7%
  • Social
    6.6%
  • Email
    6.2%
  • Display ads
    2.1%
  • Generative AI
    1.1%
  • Other
    0.4%

Regions

  • Canada
    67.8%
  • United States
    24.5%
  • France
    0.8%
  • Russia
    0.8%
  • Germany
    0.6%

See how prfo.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. prfo sportsBRAND1.81K1.5K121%
  2. prfoBRAND1.64K1.95K84%
  3. pfro40052077%
  4. prfo coupon codeBRAND30033091%
  5. tundra trax booties26028093%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

Full keyword rankings are a Pro feature

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
949.2 KiB
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC none
TLS
TLSv1.3 · 47 days
Page and SEOSchema 1
Title
PRFO Sports | Outdoor Gear & Apparel - Since 1989
Description
Shop high quality Snowboard & Ski equipment & apparel. Free Shipping over $99. Burton, Armada, K2, Never-Summer, Osprey, Volcom, The North Face & more.
Cross-origin redirect
Yes
Word count
1,661
Internal / external links
396 / 2
Canonical
https://www.prfo.com/
Language
en
H1 / H2
1 / 2
Images missing alt
176 / 185
Schema
WebSite
Hreflang
x-default · en · fr
OG / Twitter
OG · Twitter
Technology and tracking2 tracking
Technology clues
Shopify · Vercel · Bootstrap · jQuery · React · PayPal · Bot protection · Cloudflare
Tracking clues
Google Analytics · Microsoft Ads
External script hosts
searchanise-ef84.kxcdn.com · shop.app · cdn.shopify.com · stores.enzuzo.com · cdn.langshop.app · static.klaviyo.com · widget.sezzle.com
Social links
facebook.com · instagram.com
Server
cloudflare
Security headers
3 / 6
HSTS / CSP
HSTS · CSP
Alt-Svc
Set
Cookie
5(Secure 5)
Email and DNS securitySet
SPF
Set
DMARC
Set · none
DKIM selectors
Not found
Mail stack
Google Workspace
IPv6
No AAAA
Site verification TXT
Google
SOA
DNS101.REGISTER.com
NS
dns101.register.com. · dns102.register.com.
MX
10 alt4.aspmx.l.google.com. · 10 alt3.aspmx.l.google.com. · 0 aspmx.l.google.com. · 2 more
Hosting and networkAS13335
A
23.227.38.32
Hosting ASN
AS13335 · 23.227.38.0/23
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
CA
BGP announcement
Yes
Reverse DNS
myshopify.com
TLS
TLSv1.3 · Verified
Certificate issuer
YE1
Certificate remaining
47 days
Certificate SAN
DNS:prfo.com
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 55
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths1 hits
Present / checked
1 / 5
/llms.txt
Present · 4.3 KiB
llms summary
This document describes how AI agents can interact with PRFO Sports's online store at https://www.prfo.com. · If you are reading this on behalf of your user and you act as a person

Website information

Domain
prfo.com
Registration status
Domain registered
Registered
2004-05-04
Registrar
Register.com - Network Solutions, LLC
Expires
2027-05-04
Domain age
22 years
DNSSEC
No
Registry status
client transfer prohibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.