Traffic
150.82K
-17.51%MoMEstimated monthly visits
197.45K131.64K65.82K0
Global rank
248,273
Country rank · United States
66,599
Category rank · Food and Drink
280
Average visit duration
01:05
Pages per visit
2.74
Bounce rate
37.52%
Domain age
28 years
Search share
72.8%
Traffic sources
- Search72.8%
- Direct13.0%
- Email5.2%
- Referrals4.1%
- Social2.4%
- Paid search2.3%
- Display ads0.2%
- Other0.0%
- Generative AI0.0%
Regions
- United States58.0%
- Canada4.8%
- Mexico3.3%
- United Kingdom3.1%
- Brazil2.5%
See how poptarts.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- pop tartsBRAND7.09K38.15K19%
- poptartsBRAND4.48K16.17K28%
- poptartBRAND1.49K8.93K17%
- pop tartBRAND1.42K10.42K14%
- poptart flavorsBRAND1.06K2.77K38%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 65.3 KiB
- Hosting
- AMAZON-AES · AS14618
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.2 · 156 days
Page and SEO
- Title
- Pop-Tarts® Toaster Pastries | Pop-Tarts®
- Description
- Pop-Tarts® toaster pastries are a delicious and easy treat to look forward to. The perfect toaster tarts for home, snacktime, or an on-the-go breakfast!
- Cross-origin redirect
- Yes
- Word count
- 479
- Internal / external links
- 23 / 13
- Canonical
- https://www.poptarts.com/en_US/home.html
- Language
- en
- H1 / H2
- 3 / 16
- Images missing alt
- 0 / 25
Technology and tracking1 tracking
- Technology clues
- jQuery · Bot protection · Consent manager
- Tracking clues
- Google Tag Manager
- External script hosts
- cdn.cookielaw.org · ob.sd570856.cheq.kellanova.com · assets.adobedtm.com · google.com
- Social links
- facebook.com · instagram.com · youtube.com · tiktok.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- Not found
- IPv6
- No AAAA
- Site verification TXT
- SOA
- dns1.cscdns.net
- NS
- dns1.cscdns.net. · dns2.cscdns.net.
- MX
- 5 hera1.kellogg.com. · 10 hera2.kellogg.com. · 40 gw.kellogg.com. · 1 more
Hosting and networkAS14618
- A
- 54.224.4.238 · 54.221.209.171
- Hosting ASN
- AS14618 · 54.224.0.0/15
- Hosting organization
- AMAZON-AES - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- ec2-54-224-4-238.compute-1.amazonaws.com
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- Amazon RSA 2048 M01
- Certificate remaining
- 156 days
- Certificate SAN
- DNS:kelloggs.com.co · DNS:craquelinskellogg.ca · DNS:kelloggsvantage.co.uk · DNS:krave.com · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
- Domain
- poptarts.com
- Registration status
- Domain registered
- Registered
- 1998-12-02
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2026-12-01
- Domain age
- 28 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
Website reports in the same category, with nearby monthly visits.
Compare traffic →What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.