Traffic
418.91K
-12.09%MoMEstimated monthly visits
557.84K371.89K185.95K0
Global rank
100,138
Country rank · United States
20,042
Category rank · Finance
251
Average visit duration
03:17
Pages per visit
4.01
Bounce rate
46.72%
Domain age
28 years
Search share
5.9%
Traffic sources
- Display ads21.4%
- Direct20.6%
- Paid search15.9%
- Email11.5%
- Social10.9%
- Other9.7%
- Search5.9%
- Referrals3.4%
- Generative AI0.7%
Regions
- United States96.9%
- Canada0.8%
- Philippines0.5%
- India0.5%
- Mexico0.4%
See how point.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- home equity agreement pros and consBRAND1.99K1201658%
- hometap1.32K8.04K16%
- splitero1.03K4.65K22%
- point.comBRAND8601.1K78%
- point home equityBRAND730700104%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 195.0 KiB
- Hosting
- CLOUDFLARESPECTRUM Cloudflare London, LLC · AS209242
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 63 days
Page and SEOSchema 9
- Final URL
- https://point.com/
- Title
- Point — Get cash from your home with a Home Equity Investment
- Description
- Point offers a Home Equity Investment (HEI) and HELOC to empower homeowners who want a more flexible way to access their home equity. Get up to $600k with no monthly payments.
- Cross-origin redirect
- No
- Word count
- 6,414
- Internal / external links
- 96 / 10
- Canonical
- https://point.com/
- Language
- en
- H1 / H2
- 1 / 13
- Images missing alt
- 71 / 132
- Schema
- AggregateRating · FinancialProduct · FinancialService · ImageObject · Offer · OfferCatalog · 3 more
- OG / Twitter
- OG · Twitter
Technology and tracking2 tracking
- Technology clues
- jQuery · Cloudflare
- Tracking clues
- Google Tag Manager · Google Analytics
- External script hosts
- transcend-cdn.com · files.point.com · d3e54v103j8qbb.cloudfront.net · cdn.prod.website-files.com · cdn.jsdelivr.net · d2wy8f7a9ursnm.cloudfront.net
- Social links
- linkedin.com · twitter.com · facebook.com · instagram.com
- Server
- cloudflare
- Security headers
- 2 / 6
- HSTS / CSP
- CSP
- Alt-Svc
- Set
- Cookie
- 1（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- Mail stack
- Google Workspace
- IPv6
- AAAA present
- Site verification TXT
- Apple · Atlassian · Google
- SOA
- ashley.ns.cloudflare.com
- NS
- ashley.ns.cloudflare.com. · miles.ns.cloudflare.com.
- MX
- 1 aspmx.l.google.com. · 10 alt3.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 2 more
Hosting and networkAS209242
- A
- 198.202.211.1
- AAAA
- 2620:cb:2000::1
- Hosting ASN
- AS209242 · 198.202.211.0/24
- Hosting organization
- CLOUDFLARESPECTRUM Cloudflare London, LLC
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WE1
- Certificate remaining
- 63 days
- Certificate SAN
- DNS:point.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 807
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 3.6 KiB
- llms summary
- > Unlock your home equity with Point's Home Equity Investment (HEI). Get up to $600k with no monthly payments, no income requirements, and no need for perfect credit. Enjoy a flexi
Website information
- Domain
- point.com
- Registration status
- Domain registered
- Registered
- 1999-01-14
- Registrar
- GoDaddy.com, LLC
- Expires
- 2036-01-14
- Domain age
- 28 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client renew prohibited · client transfer prohibited · client update prohibited
Similar sites
Website reports in the same category, with nearby monthly visits.
Compare traffic →What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.