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pirelli.com

pirelli.com had about 1.2M visits in September 2026, up 1.32% from August; most traffic is search.

Pirelli Global: Discover our world | Pirelli

Traffic

1.2M

+1.32%MoMEstimated monthly visits
7891.46M973.38K486.69K0
Global rank

42,699

Country rank · Italy

4,099

Category rank · Automotive Industry

31

Average visit duration

02:22

Pages per visit

3.27

Bounce rate

43.59%

Domain age

32 years

Search share

55.2%

Traffic sources

  • Search
    55.2%
  • Direct
    30.9%
  • Referrals
    6.8%
  • Social
    3.0%
  • Display ads
    1.8%
  • Email
    0.9%
  • Generative AI
    0.9%
  • Paid search
    0.5%
  • Other
    0.1%

Regions

  • Italy
    19.5%
  • United States
    12.7%
  • Japan
    7.2%
  • Brazil
    5.8%
  • Spain
    5.6%

See how pirelli.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. pirelliBRAND38.02K63.38K60%
  2. ピレリ3.9K3.85K101%
  3. pirelli tiresBRAND3.15K6.2K51%
  4. ピレリタイヤ3.04K510596%
  5. pirelli lavora con noiBRAND2.96K1.77K167%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
171.0 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC reject
TLS
TLSv1.2 · 18 days
Page and SEO
Title
Pirelli Global: Discover our world | Pirelli
Description
Pirelli Global, the magazine of the Pirelli world: discover interesting articles on cars, motorcycles, bicycles, sports and lifestyle, innovation and sustainability.
Cross-origin redirect
Yes
Word count
2,683
Internal / external links
195 / 12
Canonical
https://www.pirelli.com/global/en-ww/homepage/
Language
en
H1 / H2
0 / 7
Images missing alt
8 / 26
OG / Twitter
OG · Twitter
Technology and tracking3 tracking
Technology clues
Bot protection
Tracking clues
Google Tag Manager · Google Ads · Meta Pixel
External script hosts
google.com · googleadservices.com
Social links
facebook.com · twitter.com · instagram.com · youtube.com · linkedin.com · tiktok.com · linkedin.com
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
k1
Mail stack
Proofpoint
IPv6
No AAAA
Site verification TXT
Apple · Atlassian · Google · Microsoft
SOA
dnsgeo15.tuonomeregistrar.com
NS
dnsgeo17.tuonomeregistrar.org. · dnsgeo15.tuonomeregistrar.com. · dnsgeo18.tuonomeregistrar.info. · 1 more
MX
10 mxa-00308d01.gslb.pphosted.com. · 10 mxb-00308d01.gslb.pphosted.com.
Hosting and networkAS16509
A
54.194.246.149
Hosting ASN
AS16509 · 54.194.0.0/16
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
ec2-54-194-246-149.eu-west-1.compute.amazonaws.com
TLS
TLSv1.2 · Verified
Certificate issuer
DigiCert Global G2 TLS RSA SHA256 2020 CA1
Certificate remaining
18 days
Certificate SAN
DNS:*.pirelli.com · DNS:pirelli.com
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 3
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths1 hits
Present / checked
1 / 5
/llms.txt
Present · 3.6 KiB
llms summary
> Master reference for Pirelli’s **Car Tyres / Car Tires / Reifen / Pneus / Pneus Auto / Pneumatici Auto / Neumáticos Auto** product family across all major markets. · This file li

Website information

Domain
pirelli.com
Registration status
Domain registered
Registered
1995-01-11
Registrar
Tuonome.it Srl d/b/a APIsrs.com
Expires
2027-01-10
Domain age
32 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.