Traffic
361.29K
+3.51%MoMEstimated monthly visits
390.2K260.13K130.07K0
Global rank
102,474
Country rank · New Zealand
397
Category rank · Pet Food and Supplies
1
Average visit duration
01:17
Pages per visit
4.31
Bounce rate
47.63%
Domain age
7.2 years
Search share
27.5%
Traffic sources
- Paid search28.2%
- Search27.5%
- Direct18.5%
- Email11.7%
- Referrals5.4%
- Social4.1%
- Display ads3.7%
- Generative AI0.9%
- Other0.0%
Regions
- New Zealand71.0%
- China13.1%
- United States5.4%
- Hong Kong SAR China1.6%
- Australia1.5%
See how petdirect.co.nz compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- pet directBRAND5.48K4.13K133%
- petdirectBRAND3.91K3.16K124%
- pet food delivery1.92K1.81M0%
- petBRAND1.65K135.65K1%
- pet direct nzBRAND1.33K1.11K120%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 427.4 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC none
- TLS
- TLSv1.3 · 117 days
Page and SEOSchema 3
- Final URL
- https://petdirect.co.nz/
- Title
- Petdirect - 100% NZ Owned Online Pet Store - Shop dog & cat food, treats and accessories at great prices - Petdirect
- Description
- Petdirect, your place for a good deal on cat & dog food, treats and accessories.
- Cross-origin redirect
- No
- Word count
- 2,307
- Internal / external links
- 313 / 3
- Canonical
- https://petdirect.co.nz/
- Language
- en
- H1 / H2
- 0 / 72
- Images missing alt
- 4 / 103
- Schema
- ContactPoint · OnlineStore · PostalAddress
- OG / Twitter
- OG
- Feed / Manifest / AMP
- Manifest
Technology and tracking5 tracking
- Technology clues
- React · Express
- Tracking clues
- Google Tag Manager · Google Analytics · Meta Pixel · Microsoft Ads · TikTok Pixel
- External script hosts
- googletagmanager.com · cdn.pricespider.com · rum-static.pingdom.net
- Social links
- facebook.com · instagram.com · tiktok.com
- Security headers
- 0 / 6
- Alt-Svc
- Set
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- DKIM selectors
- s1 · s2
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- Site verification TXT
- Google · Microsoft
- SOA
- ns-274.awsdns-34.com
- NS
- ns-1391.awsdns-45.org. · ns-1797.awsdns-32.co.uk. · ns-274.awsdns-34.com. · 1 more
- MX
- 1 aspmx.l.google.com. · 10 alt3.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 2 more
Hosting and networkAS16509
- A
- 3.173.197.90 · 3.173.197.86 · 3.173.197.77 · 3.173.197.121
- Hosting ASN
- AS16509 · 3.173.197.0/24
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- server-3-173-197-90.nrt12.r.cloudfront.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M01
- Certificate remaining
- 117 days
- Certificate SAN
- DNS:*.petdirect.co.nz · DNS:petdirect.co.nz
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 3.2 KiB
- llms summary
- > Petdirect is New Zealand’s leading 100% Kiwi-owned online pet store, trusted by thousands of pet parents. We offer expert-curated food, health, and accessories for dogs and cats,
Website information
- Domain
- petdirect.co.nz
- Registration status
- Domain registered
- Registered
- 2019-07-14
- Registrar
- Gandi
- Domain age
- 7.2 years
- Registry status
- ok
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What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.