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penguin.com.au

penguin.com.au had about 752.12K visits in September 2026, down 9.76% from August; most traffic is search.

Penguin Books Australia

Website traffic

How much traffic does penguin.com.au get?

752.12K

-9.76%MoMEstimated monthly visits
789900.12K600.08K300.04K0
Global rank

79,709

Country rank · Australia

2,675

Category rank · Publishing and Printing

4

Average visit duration

00:57

Pages per visit

1.86

Bounce rate

57.44%

Search share

74.7%

Sources

Where does penguin.com.au's traffic come from?

  • Search
    74.7%
  • Direct
    12.8%
  • Referrals
    5.5%
  • Social
    3.6%
  • Display ads
    1.4%
  • Generative AI
    0.8%
  • Paid search
    0.7%
  • Email
    0.5%
  • Other
    0.0%

Regions

Which countries visit penguin.com.au?

  • Australia
    53.5%
  • United States
    14.1%
  • United Kingdom
    3.3%
  • India
    2.1%
  • Philippines
    1.2%

See how penguin.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to penguin.com.au?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. the disappearers1.38K49.7K3%
  2. terry denton87042.35K2%
  3. penguin booksBRAND60022.02K3%
  4. kimchi jjigae recipe6004.22K14%
  5. east of eden560544.74K0%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does penguin.com.au show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
  • DNSSEC
HTTP
200
Page size
324.1 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 118 days
Page and SEOSchema 1
Title
Penguin Books Australia
Description
Welcome to Penguin Random House Australia. Explore bestselling fiction, non-fiction, children's books & Penguin Classics here.
Cross-origin redirect
Yes
Word count
3,365
Internal / external links
313 / 19
Canonical
https://www.penguin.com.au/
Language
en-AU
H1 / H2
1 / 10
Images missing alt
209 / 232
Schema
Organization
Hreflang
en-au · en-nz
OG / Twitter
OG
Technology and tracking2 tracking
Technology clues
jQuery · React · Bot protection
Tracking clues
Google Tag Manager · Meta Pixel
External script hosts
google.com · static.klaviyo.com · cdnjs.cloudflare.com
Social links
facebook.com · instagram.com · youtube.com · linkedin.com · tiktok.com · facebook.com · instagram.com · facebook.com · 6 more
Security headers
6 / 6
HSTS / CSP
HSTS · CSP
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
Not found
Mail stack
Mimecast
IPv6
No AAAA
DNSSEC
DNSKEY · AD
Site verification TXT
Facebook · Google
SOA
ns-1990.awsdns-56.co.uk
NS
ns-70.awsdns-08.com. · ns-738.awsdns-28.net. · ns-1401.awsdns-47.org. · 1 more
MX
10 au-smtp-inbound-1.mimecast.com. · 20 au-smtp-inbound-2.mimecast.com.
Hosting and networkAS16509
A
3.173.254.18 · 3.173.254.67 · 3.173.254.77 · 3.173.254.90
Hosting ASN
AS16509 · 3.173.254.0/24
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
server-3-173-254-18.nrt12.r.cloudfront.net
TLS
TLSv1.3 · Verified
Certificate issuer
Amazon RSA 2048 M04
Certificate remaining
118 days
Certificate SAN
DNS:penguin.com.au
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 9
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths
Present / checked
0 / 5

Website information

Domain
penguin.com.au
Registration status
Domain registered
Registrar
Corporation Service Company (Aust) Pty Ltd
Registry status
serverRenewProhibited · clientUpdateProhibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →