Website traffic
How much traffic does penguin.co.nz get?
294.48K
-8.40%MoMEstimated monthly visits
347.2K231.47K115.73K0
Global rank
175,716
Country rank · New Zealand
1,940
Category rank · Books and Literature
11
Average visit duration
00:25
Pages per visit
1.68
Bounce rate
47.02%
Domain age
29 years
Search share
77.3%
Sources
Where does penguin.co.nz's traffic come from?
- Search77.3%
- Direct14.7%
- Referrals4.5%
- Social2.3%
- Email0.8%
- Generative AI0.4%
- Other0.0%
- Paid search0.0%
Regions
Which countries visit penguin.co.nz?
- New Zealand45.0%
- United States7.4%
- Israel3.2%
- United Kingdom2.7%
- Brazil1.7%
See how penguin.co.nz compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to penguin.co.nz?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- white fang call of the wild33037089%
- hooked came out before butter29035083%
- james patterson booksBRAND28034.28K1%
- the magic mountain penguin classics 2026BRAND28031090%
- books by saint augustineBRAND23024096%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does penguin.co.nz show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- DNSSEC
- HTTP
- 200
- Page size
- 438.2 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 109 days
Page and SEOSchema 1
- Final URL
- https://www.penguin.co.nz/
- Title
- Penguin Books New Zealand
- Cross-origin redirect
- Yes
- Word count
- 4,406
- Internal / external links
- 452 / 11
- Canonical
- https://www.penguin.co.nz/
- Language
- en-NZ
- H1 / H2
- 1 / 10
- Images missing alt
- 288 / 306
- Schema
- Organization
- Hreflang
- en-au · en-nz
- OG / Twitter
- OG
Technology and tracking2 tracking
- Technology clues
- jQuery · React · Bot protection
- Tracking clues
- Google Tag Manager · Meta Pixel
- External script hosts
- google.com · static.klaviyo.com · cdnjs.cloudflare.com
- Social links
- facebook.com · instagram.com · twitter.com · youtube.com · linkedin.com · facebook.com
- Security headers
- 6 / 6
- HSTS / CSP
- HSTS · CSP
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- Not found
- Mail stack
- Mimecast
- IPv6
- No AAAA
- DNSSEC
- DNSKEY · AD
- SOA
- ns-778.awsdns-33.net
- NS
- ns-417.awsdns-52.com. · ns-778.awsdns-33.net. · ns-1163.awsdns-17.org. · 1 more
- MX
- 10 au-smtp-inbound-1.mimecast.com. · 20 au-smtp-inbound-2.mimecast.com.
Hosting and networkAS16509
- A
- 3.173.238.33 · 3.173.238.66 · 3.173.238.84 · 3.173.238.97
- Hosting ASN
- AS16509 · 3.173.238.0/24
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- server-3-173-238-33.nrt20.r.cloudfront.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M04
- Certificate remaining
- 109 days
- Certificate SAN
- DNS:penguin.co.nz
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 9
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was penguin.co.nz registered?
- Domain
- penguin.co.nz
- Registration status
- Domain registered
- Registered
- 1997-09-01
- Registrar
- CSC Corporate Domains, Inc
- Domain age
- 29 years
- Registry status
- ok
Similar sites
What sites are similar to penguin.co.nz?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.